Dove's Marketing Strategies and Success
Added on 2020-02-24
11 Pages2802 Words192 Views
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Dove- The leading bath brand of Unilever
Running Head: Dove- The leading bath brand of UnileverMarketing andEntrepreneurshipAnalyzing the market strategy of DoveAustralia
Dove- The leading bath brand of UnileverTable of ContentsIntroduction...........................................................................................................................................2Company background and Product description.....................................................................................3About Dove.......................................................................................................................................3Vision of Dove..................................................................................................................................5Target market........................................................................................................................................5Marketing Strategies..............................................................................................................................6Conclusion.............................................................................................................................................7References.............................................................................................................................................8YFigure1.1 Dove Face Test.....................................................................................................................4
Dove- The leading bath brand of UnileverIntroductionThe report inculcates discussion regarding Dove and its varying products. The aim of the report is to analyze the market of a dove and what entrepreneurial have been undertaken by the company to promote its product and what further measure will it take to ensure the expansion in the market and establish a brand name and brand image. With the help of positive motivation consumer base as well as customer loyalty gets increased.Within the report background history of Dove is described along with the vision it carries. The focus was on its promotional activity as well because it uses old strategy in a newway. It’s the tendency of Dove to portray the product with the help of normal and real li9fe ladies instead of models who carries makeup and depict the outer beauty. The motive of Doveis to concentrate on the inner beauty of the women and make them believe in themselves. Theproduct chose the live testing and true view points of the consumer. This reflects positivity and delivers the healthy message of being confident and feels beautiful and flawless as the color is not the matter of beauty. The target market has been discussed focusing on the particular segments. Though Dove is for men and women more emphasis is paid to the women only to develop the self-esteem. Thereafter the market strategies have been used which discussed the market penetration, market development, program development, and diversification. The present scenario has been elucidated along with future policies and how these strategies will be used to rejuvenate the future. New techniques and pattern of advertisements could be selected to refresh the mind of the consumer but keeping up the similar promise that contributes to building strong B to C relationship.In nutshell, the past, present, and future of Dove have been investigated by expanding the area of beauty care and following the same motive in a different manner enhancing the target market and upgrading the strategies to earn both the profit and the values simultaneously.
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