Marketing Plan, SEO Techniques and Data Analysis for Unilever

DIGITAL TECHNOLOGIES

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Content calender .........................................................................................................................4
Discussion of SEO and Keyword techniques..............................................................................6
Data Analysis and discussion in relation to your marketing plan................................................7
Reflective assessment of the challenges in writing the blog, activities undertaken to promote
the blog, discussion on how your marketing plan has changed overtime. Any unexpected
findings. ......................................................................................................................................8
Blogs............................................................................................................................................9
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing plan refers to the operational document that defines various advertising
strategy implemented by the company in order to reach its target market . It helps in identifying
the marketing objectives that is associated with the mission an vision of the company. It also
helps in the growth of the business with the application of various marketing
strategies(Opresnik, 2018). Marketing plan includes the market research , evaluation of the
needs of the customers , competitor analysis and PESTLE analysis. The chosen company is
Unilever. The report covers the marketing plan, various SEO techniques and data analysis of the
basic principles of Google analytics and other tools.
MAIN BODY
Marketing plan Ideas for completion
Title The chosen products is taken from the Unilever UK and the product
taken is soap in which various brands are included.
inspiration for the blog Unilever is the British multinational brand dealing in various
consumer goods, headquartered in London. The company mainly
deal on food products, beauty and personal care(Stevens, and et.al,
2021). More than 1lac people are employees and 47 % managers are
women.
target audience is... The product chosen will target every single consumer in the market
that deals variety of range of products ranging from children to the
elderly. It will deal in variety of brands In soaps that is Lux ,
Lifebuoy and Dove. According to the study, the market share of the
company is estimated 12.6% in 2018.
Unique selling price Being one the multinational and leading brands in UK, it deals in
variety of products and the marketing plan covers the target
audience , the products offered by the company. Different brands of
soap will be sold by the company and various discounts will be
offered by the company. The prices of the product will be
reasonable that any ordinary person can afford which makes it

unique from others . The company will use the Service cloud and
community cloud which enable the employees to work faster and
smart ways .
How target audience will
find
It is a well established company with numerous customers and is
expanded worldwide. The products of this company is available on
every websites. It can be promoted through advertising , sales
promotion , public relations and direct selling. The company will
use various technologies in order to promote its soap products in the
market .
Readers will share The usefulness of the product can be promoted with its benefits and
experience of the people about the products being used by them.
How will I test the blog
before publishing
Through market research it will come to know about the prices of
the products offered by the company. The data analysis will helps
in finding useful information about the competitor market ,
customers needs which will helps in formulating policies
accordingly.
Content calender
Topic Title Audience Keyword
s
Type Channel Assigned Status Date/
time
Welcome
to Walls
The
product
targets
the
customer
s of
every age
group
People of
every age
children
to old
age
people
Faceboo
k
advertisi
ng,
Instagra
m ,
promotio
n on
websites
Blog post Website David To be
publishe
d d
01/09/22