Open-Source ERP Implementation in Small Business

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This assignment delves into the study of open-source enterprise resource planning (ERP) implementation within the context of small businesses. It requires a critical analysis of relevant research papers and articles exploring the advantages, disadvantages, and practical implications of adopting open-source ERP solutions for small enterprises. The assignment emphasizes understanding the challenges faced by small businesses during implementation and the potential impact on their operations.

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SMALL BUSINESS
ENTERPRISE

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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Profile of Business selected out of Dragons' Den series:.......................................................3
1.2 Comparative analysis of financial performance:...................................................................3
TASK 2............................................................................................................................................4
2.1 Key ways to overcome the weaknesses:................................................................................4
2.2 Ways to maintain and strengthened the existing performance:.............................................5
2.3 New areas where business could expand:..............................................................................5
TASK 3............................................................................................................................................5
3.1 Produce an assessment of existing business objectives and plans.........................................5
3.2 Revise business plans appropriate changes ...........................................................................6
3.3 Prepare an action plan to implement the changes..................................................................7
TASK 4............................................................................................................................................7
4.1 Impact of proposed changes on the business and its personnel.............................................7
4.2 Plan the changes in the business............................................................................................8
4.3 Improvements in the business performance over past two years...........................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
Dragons' Den is a British reality television series. It hosted by Evan Harold Davis who is
a well-known English economist and journalist (Rae, 2010). And also a presenter for BBC. The
theme of show is that it allows new entrepreneurs to present their new and unique ideas in front
of five well known investors. These investors are known as the dragons of this show. The show
has been named on the name of a Mythological creature Dragon and the panel of five investors
are called Dragons. This show give a platform to those who have an idea but they need financial
help to implement the ideas.
TASK 1
1.1 Profile of Business selected out of Dragons' Den series:
Name of Business : Hungry House
Owner Structure: Hungry House was founded in 2003 by Shane Lake and Tony Charles
both as a Co-founders. It has started its online platform in the year 2006. Both the co-founders
were appeared on Dragons' Den series. In that show James Caan and Duncan Bannatyne has also
invested in their organization.
History/Background: It was founded by its Co-founders Shane Lake and Tony Charles in
year 2003. Both of them were also become part of Dragons' Den. They have presented their ideas
and uniqueness in front of panel of Dragons (investors’ panel). As it was good enough so James
Caan and Duncan Bannatyne has invested £100,000 in Hungry House. Later on the investment
deal of Dragons' den has been collapsed with investment of £150,000 by some other investors.
Hungry House has been declared as one of most successful entrepreneurs who have visited
Dragons' Den (Rae, 2010). It can be analysed that being a part of Dragons' Den, Hungry House
has increases its link to get investments through other investors too, who are willing to invest in
those ideas which is unique and contains the potential to earn profit.
Activity: Hungry House through its online platform allows a person to find a local
platform easily and they make it more easier to give order for online booking of take aways .
Hungry house can described as a restaurant directory. It works as a bridge between hungry
customers and their favourite restaurants which provides them their favourite food (Storey,
2016). Through Hungry House a customer can get access to its favourite restaurants just by
sitting at home.
Business location: it is an UK based online platform. It is owned by Delivery hero. It
works across the boundaries of UK.
Strength and Weaknesses: Hungry House has Just Eat as its rival. Just Eat is a big
competitor for hungry house as it also works in providing delivery services of food to its
customers through its online platform. Just eat has its business flourished in United Kingdoms
and in other 13 countries. Hungry House should exercise SWOT analysis for taking an edge over
Just Eat and its other competitors. The weaknesses of others can be made as a strength by
Hungry House. It should overcome of its weaknesses, because of them rivals can take a lead over
Hungry House.
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1.2 Comparative analysis of financial performance:
Financial performance of Hungry house in a particular financial year can be analysed by
comparing it with its rivals dealing in same operations. As hungry house is an UK based
organization hence comparative analysis can be made between hungry house and other online
food delivery portals which are based in UK (Terziovski, 2010). Levi root was approached by
BBC to become a part of Dragons' Den and there he got an investment of £50,000 in exchange of
40% equity stake in Reggae Reggae Sauce. Peter Jones and Richard Farleigh has invested with
levi root. Levi Roots has a range quality products with a unique taste. If we compare it with
Heinz then we can find out that the difference of taste in its sauces as compared with Levi roots
Reggae Reggae Sauce. Technology is the best feature of levi roots products as its quality
depends on the technology which is used in preparation of its products. Because of its unique
taste it takes lead over its rivals like heinz and others (Ackermann, 2012). Levi roots can capture
the market share as it has a quality range of products. The origin of one of its product is
controversial. Reggae Reggae sauce is said to get its origin by Tony Bailey. Bailey filled a
complaint over Levi Root's recipe and desired a claim £300000. However, the claim has been
dismissed. Reggae Reggae Sauce of Levi root is manufactured by AB Worlds Foods. Which is a
division of Associated British Foods. Levi Root's Reggae Reggae Sauce was exclusively sold by
Sainsburry's Supermarkets. It was having an expected sales of 50000 bottles for a whole year but
reality goes far beyond that expectations. As Levi's product had a super demand and sansburry's
had a sales of 50000 bottles per week. In 2008 Levi root had launched "Love Apple Tomato
Sauce" and "Fiery Guava Dipping Sauce"as a new variant of sauces other than Reggae Reggae
sauce.
TASK 2
2.1 Key ways to overcome the weaknesses:
Hungry House is a leading name in online take away industry. But due to immense
efforts made by its rivals like Just Eat, it needs to overcome its weaknesses to capture a leading
share of market. An organisation should accept its weaknesses to overcome them. If they can’t
accept those weaknesses then they can’t find their roots (Terziovski, 2010). So it’s important to
go through roots of weaknesses. Hungry house needs to find and accept that Just Eat has the
potential to capture market share. So it needs to find the strength of Just eat and then hungry
house needs to develop those elements in its structure too. Another way to overcome the
weaknesses is to set proper and quantifiable goals. If the management team of hungry house sets
their goals in quantitative measurements then they can delegate duties to their subordinates more
efficiently. And also in a effective way. The subordinates in that case will have a clear target
which they have to achieve. For example if management makes a policy to deliver orders in a
certain time and number of orders to be deliver in a certain time then the delivery department
will have clear target in their mind. But it should be noted that targets are to be set in that
quantity which delivery team can achieve and they won’t find any difficulty in it. As well as they
won’t have stress of achieving targets. Another way to overcome weaknesses is to regularly
assess performance of entity. If hungry house will not check its operations on a regular basis then
it will face critical situations in form of surprise. And that would be more difficult to handle
(Muller, 2012). There is another way to overcome the weaknesses and that is to have patience.
Hungry House can’t overcome its weaknesses in a single day. It will take time to take a leading
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edge over weaknesses and threats. SWOT analysis is designed to get an enterprise on the top of
market. To capture market share, hungry house needs to take decisions efficiently and with
patience. Breaking down plans into small segments and then achieving those short targets will
motivate employees of hungry house as well as it will ultimately help to achieve the whole
target.
2.2 Ways to maintain and strengthened the existing performance:
An entity need to follow a few ways to survive with its existing performance in a
competitive environment. It needs to maintain its performance and simultaneously it should give
strength to its performance (Stokes, Wilson and Wilson, 2010). In order to get succeed Hungry
House needs to follow below mentioned steps:
Cross checking of cash flows: A continues and regular checking of internal cash flows of
Hungry House will allow it to survive in front of its rivals like Just Eat. A periodical forecast of
cash inflow and cash outflow will be helpful in meeting our expenses and to manage them. If
expenses are managed then hungry house will have sufficient cash in hand to invest it in its
further projects.
Thoroughly evaluate needs of work force: Having a work force of more people than
required number will increase cost of labour (Muller, 2012). Hence hungry house needs to
analyse need of number of staff members to cut down its labour cost. But care must be taken
while evaluating so that it would not adversely affect its customer services.
Focusing on existing customers: focusing on existing customers will increase faith of
them in Hungry House. This will increase hungry house's goodwill which will help it to take
edge over its rivals and to strengthen its performance.
2.3 New areas where business could expand:
For expansion of business customer needs and requirement and to get those requirements
fulfilled in time is a crucial factor. Hungry house can expand its business operations by analysing
customer's need. Because if customers are willing to have something then that would be the best
area where hungry house can expand its operations (Aremu and Adeyemi, 2011). Hungry House
can provide innovative and interesting add on services to customers. They can also frame
policies to build up its existing services so that efficiency to deliver food to customers will get
increase. Hungry house can discover and launch new range of products to attract new customers
and to provide a new variant to its existing customers. By taking in consideration facts regarding
ethnicity like religion, age group, and other factors like vegetarians and non-vegetarians they
can make plans in accordance with that as well as by implementing them on current business
operations. They can get successful results (Goss, 2015). For example on their online portal they
can make different sections for people of different age group and for vegetarians and non-
vegetarians they can also have a different segment. Which will allow customer to get access to
the stuff which they actually want.
TASK 3
3.1 Produce an assessment of existing business objectives and plans
Hungry House is a successful online food delivery service. In this company all the orders
are made online and food is delivered to the customers at home. It has many restaurants with
different countries. It offers access a wide array of local takeaway restaurants. Company sets the
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business objectives and plan in order to get the success. Company develop different plans to
establish these objectives and implement them (Malhotra and Temponi, 2010). There are some of
the objectives as follows-
To provide the opportunities to employees so that they can achieve the potential.
To enhance sales turnover of Hungry house by 25% by 2020.
To expand the business the business in UK till the mid of 2018.
To increase customer base by 20% till 2017.
To create competitive edge of Hungry house till the end of financial year.
To maximise the turnover of the restaurants.
To increase the number of employees and outlets in the different countries.
Conduct a promotional campaign to encourage customers.
The company focuses on these objectives and provide different opportunities to the
employees so that they can achieve targets and goals of the organisation. Hungry house plans to
enhance sales and the turnover by 25% by 2020 and increase the sales in the business. This
company has many restaurants in different countries (Olson and Staley, 2012). It will expand the
business in UK till the mid 2018 and achieve the targeted goals. It will also create competitive
edges of the Hungry house till the end of financial year. This organisation will increase the
number of employees and other outlets in the different countries. Promotional campaign is done
to target the customers and also to encourage them towards the product.
The company have to sustain their competitive advantage in the market over their
competitors. If they did not decide any promotional tool then they cannot build a strong customer
base (Gronum, Verreynne and Kastelle, 2012). If consumers are not attracted towards the
organisation then firm will not be able to achieve the profits. Research is not conducted then
needs will not be identify and performance will not be improved.
3.2 Revise business plans appropriate changes
Developing a new business plan is very important for the success of Hungry house. The
new plan will reduce all the weaknesses of the existing plan and improve the performance of the
organization. Now a days the lifestyle and preferences are changing continuously of the people
so the plan should be flexible (Altman, Sabato and Wilson, 2010). A flexible plan set in every
situation of the company. For a new plan the manager have to focus on the elements of the
marketing mix. These elements help the firm in order to increase their turnover. The company
should spread their business all over the world so that can perform their operation
internationally. Hungry House should set Smart objectives in order to achieve success.
Specific: The business objectives should be specific like to maximize the turnover of the
company by 25% by the end of 2020 and increase the sales in the business. So, these goals
should be clear and focus oriented.
Measurable: The company should be able to measure the performance in the market. For
this the firm can put a board in the office so that employees will be able to know about their
goals that what they have to perform (Fassin, Van Rossem and Buelens, 2011). They can
measure the performance in the terms of numbers.
Attainable: Before setting the goals Hungry house should check their market position in
the external environment. On the basis of their capabilities company should set the targets that
are attainable. Like according to the capability they will not be able to maximise the 25%
turnover.
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Relevant: Before setting a target of 12 months Hungry house should examine whether
they will be able to achieve the turnover by 25% or not. These objectives should be based on the
current marketing position of the organisation. Like in future if recession occur or any other
competitors come in the market then they will not be able to achieve these objectives.
Time based: Hungry house should set the deadline for their objectives and these goals
should be time sensitive. Here, the time scale for the objective is 12months.
3.3 Prepare an action plan to implement the changes
The manager of the Hungry house. Should implement a plan in order to maximise the
turnover and also provide the services throughout the world (Rae, 2010). For this plan the
manager should follow a sequential process. This process should be done in these steps and there
are as follows:
Determine the purpose: When Hungry house is going to develop a plan then first they
has to identify the purpose of that plan. Purpose should be relevant so that organisation can earn
profits and can attain success (Chittithaworn, C and et.al ., 2011). The manager should conduct a
research in the market after that he have to set the purpose.
Build a vision: Hungry house should set a clear vision that help the firm in achieving the
success. Before implementing any plan it is the responsibility of manager to set a vision. This
will create a path for the organization and they will be able to achieve all the objectives.
Clarify the model: After creating a vision now manager of the Hungry house has to build
a model. In that model all the information included financial information like sales, profits, cost,
pricing and growth. Performance will also be measured of each and every employee. This model
should be updated time to time as any change occurred in the environment.
Target market: The firm should focus on their target audience. Every company provide
services to some of their targeted people (Jones and Iredale, 2010). Here, the company can
follow the STP model in order to segment the market.
Design the plan: Now in this step manager have to design his new plan. Here, He can
use the market mix concept in order to improve the performance of Hungry house. Provide the
products and services to the targeted customers according to their need.
Implementation: After the all processes the last process is to implement the plan. In this
Post implementation is also done by the Hungry house (Carraher and Paridon, 2015). In this the
manager can ask to their potential customers and industry experts about their plan.
TASK 4
4.1 Impact of proposed changes on the business and its personnel
Changes are part of every business which further results in negatively and positively in an
enterprise. The business proposal of Hungry house has been developed to consider the internal
capabilities of the existing business (Brustbauer, 2016). The existing capabilities of an entity are
used to benefit the business. Future opportunities will be generated by the business concern using
their current efficiency. The happiness of the customers is the basic aim of this enterprise who
intends to seek higher level of customer satisfaction. This entity deals in offering food services
through internet by beating different competitor’s currently existing in the same industry. The
changes in the existing business will increase the resistance among variety of employees who
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finds uncomfortable in the new working scenario. The changes in the current business entity
need to be managed by applying various tools and techniques by minimizing the effects of
external changes in the business performance. There are various ways in which changes took
place in an enterprise which is mention as below:
Innovation- It is that factor which needs to be incorporated by this entity to gain
competitive advantage over different rivals (Brustbauer, 2016). The food products offered
through internet should be innovative to gain attention of large number of customers towards this
entity. The food should be enclosed in the menu after observing the menu of the competitors in
order to craft good recipes and food menu. The menu should be novel and attractive and based
on a specific theme to please customers. The dishes will be served in fusion such as by merging
two cuisines such as Chinese and continental dishes. The impact of innovation on the existing
personnel of the Hungry house which increases anxiety among current employees. Employees in
the existing firm feel uncomfortable in accepting changes. The business need to conduct various
training seeks in order to reduce their anxiety in seeking external party advice.
Technology- The current mode of this business is based on offering variety of food
products and catering different needs of customers (Storey, 2016). The changes taking place in
the current technology will destroy the business of Hungry house. The backup need to be created
to compensate the loss generated from the change in technology. The ordering of food products
may be fragmented into different modes such as website, mobile application, blogs and social
media routes. These approaches will help an individual to order different variety of food
products which saves the current network of an enterprise the burden of people on one mode will
crash the network which in turn induces the overall expenditure. Lack of confidence will
increases pressure on the existing employees who lose their self confidence in adopting various
approaches in improving their existing skills. The use of technology will create turbulence in the
current environment which induces their obligations.
Training and development- It is regarded as one of the suitable options to be selected
by an entity in these situations (Chell, Spence, Perrini and Harris, 2016). The training is provided
to the current employees to alert them for handling future complexities. The training will be
given from the industrial expert as this will reduce the resistance among employees. The
positive aspects of the current changes take places in an entity will be taught by the experts. The
current changes taking place in an entity will help an individual to support the change as this will
refine their knowledge in a particular stream. The rigid training sessions takes places in the firm
will imposes pressure on the employees to strictly comply with. This restriction imposes on the
employees will decreases their confidence.
4.2 Plan the changes in the business
Hungry house are required to follow proper change management process which will help
to enhance the current value of business among different employees. Kurt lewin change
management process will be followed in this particular situation in which resistance to change
will be reduced in an entity.
Unfreeze- It is regarded as the sensitive situations which are regarded as provocative
decision taken by the top management in informing about the future changes taking place in an
entity. Management will communicate regarding changes in the current working conditions in
advance to all their existing employees. The positive factors of the changes will be presented in
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front of all employees to gain their support (Storey, 2016). The support of all workers is essential
as this will raise the standards of an entity in the external business environment. The various
advantages and benefits will be offered to all employees such as higher salary, increment in the
job position, incentives, bonus, and relocation allowances.
Change- This is a stage where actual changes takes place in the organization but this
will not affect employees. The positive or negative results discovered in an entity supports in
forming final decisions in the business. It will be made by all the personnel by supporting or
rejecting the changes occurred in an entity.
Freeze- It is that stage which is a situation of post changes in which the employees will
work in their normal routine by accepting the changes (Brustbauer, 2016). The current support
provided by all personnel will increase the value of an entity among the external business
environment. It is that situation in which no changes will be seen in the entity as they get mixed
like a soluble mixture in the water.
There are different ways in which an entity has planned changes to be done in the existing
working practices of the business concern which is given as follows:
Personnel- The changes need to be made in the existing number of personnel held by an
entity after the situation of changes. The existing employees who remained with the organization
will be trained according to these changes. The manual working practices are replaced with the
usage of technology as one of the important factors (Shapira, Gök and Salehi, 2016). The digital
media have been used to train all employees in which virtual training classroom need to be
equipped. It is that system in which future conditions are explained to them in the form of
situation. This exercise will help in improving analytic ability of an individual who will make
important decisions in the tough and complex situations occurred in an entity.
Finance- The increasing complexities of the business will also increase the demand of
financial resources in funding the business requirements. The finance is regarded as one of the
resources in an entity which helps in uplifting current business performance of an entity. These
kinds of resource need to be arranged from different sources to continue the existence of the
business entity (Brustbauer, 2016). The challenges need to be faced by an entity in the future will
be minimizes along with the passage of time. The current personality of the business will become
attractive in outside the premises due to back up of financial resources.
Setting plans- The plans need to be framed by an entity according to different goals in a
specific time period. The goals such as short term, medium and long term are developed by an
entity. The records need to be framed by an individual in meeting various needs and the
expectations of variety of customers.
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There are various steps of changing process of Kotler in order brought changes in the existing
firm of the Hungry House:
Create urgency- The hungry house will bring external changes in the internal business of the
hungry house in order to provide opportunity to the business.
Powerful coalition- The top management will communicate their views to its subordinates in
order coordinate them in order to implement changes in the firm.
Vision for change- The changes in the business are compared with the past change in order to
execute properly in the business.
Communicate the vision- The vision of hungry house in order to remain on top will be shared
with all the employees in order to satisfy their personnel.
Empower action- The problem occurred in the path of accepting the changes are removed in
order to resolve all the issues faced by employees.
Create quick views- The goals will be prepared by an entity in order to accomplish their goals
in a given time frame in order to satisfy their aspirations.
Building change- After analyzing the current environment in the business the change actually
executed in the business.
Implementation- This is final stage in which changes are actually executed in the business in
order to provide advantage to the current entity.
4.3 Improvements in the business performance over past two years
Monitoring of the current business proposal is essential to identify all kinds of errors
which take place in the plan. The project needs to be managed by assessing different tasks and
duties to produce good results in the favor of an entity (El-Gohary, Selim and Eid, 2016). It is
that approach which is a process which records each and every activity takes places in an entity
are presented in form of tasks and activities.
The project will be monitored properly from the start till the end of the business project. The
current project has been assessed on various platforms with a clear motive to find out the right
amount of output.
Hungry house need to monitor their existing activities by using unique tracker system in order to
ensure the performance of the business. The external parties are attached with the existing
business in order to get advantage in form of developing their current business.
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The business of Hungry house are assessed on the basis of capabilities in relation to the
complexities faced by an individual. The complexities will be removed by enhancing its
capabilities in order to get higher competitive advantage. The Gantt chart will be used by an
entity in order to allocate time to a specific tasks. This tool will help in assigning different goals
and the objectives according to the goals and the objectives of the current project proposal. The
Gantt chart has presented the rough thinking of an entity by presenting in visual format using
network diagrams. The project will be presented into network diagram which helps in
determining the actual time taken by a specific project in completion.
It is regarded as one of the important tool which helps in devising various goals nad the
objectives of a specific process to be followed by an enterprise. The setting of objectives will
guide an entity to follow specific path in achieving their aims and targets.
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CONCLUSION
It can be summarized from the project report that this is based on selecting small business
enterprise which is operating in food industry. The SWOT analysis need to be conducted to
know the strengths of an entity to gain opportunities. The weaknesses of an entity has identified
in order to make corrective actions. The current proposal will be assessed on different parameters
and review of different business plans. The actions plan will be formed that helps in
implementing changes. The changes to be occurred in the future will be assessed and
improvements need to be make by an individual on the basis of the current results.
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