logo

Brand Essentials of Coca-Cola

   

Added on  2020-04-21

15 Pages3668 Words106 Views
Running head: BRAND ESSENTIALSBRAND ESSENTIALSName of the Student:Name of the University:Author Note:

1BRAND ESSENTIALSExecutive Summary:The aim of this report was to investigate the new branding strategy of the newly launchedproduct of the Coca-Cola Company named Coca Cola Cherry Zero. For this purpose a thoroughsurvey was conducted analysing the differences between the new product and the existing ones.The results indicate that the company has taken the right step by introducing the no sugar coke ata time when the society is growing health conscious. The report concludes that with properbranding and marketing strategy the new launch of the company will be a success in the market.

2BRAND ESSENTIALSTable of ContentsIntroduction:....................................................................................................................................3Analysis:..........................................................................................................................................3Description and identification of the different components of Coca-Cola:.................................3A new product launched by the brand of Coca-Cola:..................................................................5An explanation and justification of the proposed branding strategy for the new product:..........7An assessment of how the organization can maintain and manage the brand:............................9Conclusion:....................................................................................................................................11Reference:......................................................................................................................................12

3BRAND ESSENTIALSIntroduction:Among the many persisting soda and soft drinks companies, Coca-Cola is one of theoldest of the lot. This report is going to focus on how the brand has constantly kept sharp eyes onthe changing marketing needs and introduced products accordingly. From the classic and basicCoca-Cola the company has brought forward a lot of new innovative drinks, which even if notentirely different from the basic product differ from it in this way or that. The report has focusedon the launch of the Coca Cola Cherry Zero by the brand which though same in taste as theoriginal coke does not contain any sugary ingredient and so is likely to be a success in the marketas the consumers’ are now health conscious and well aware the risks that sugar poses. The brandhas concentrated on this fact very carefully brought out the no sugar the drink. The report willshow the marketing and branding strategies that have been applied by Coca-Cola for thepromotion and success of its newly launched Coca Cola Cherry Zero.Analysis:Description and identification of the different components of Coca-Cola:Coca-Cola happens to be the most famous and biggest selling brand of cold drinks allacross the globe. It is also one of the most well recognized brands around the world. The brandwas set up by Dr. John S. Pemberton in the year of 1886. The brand had its birth in Georgia,Atlanta. After Pemberton’s death in 1888 Asa Candler, in the year of 1891 bought the formula ofPemberton and established the company called Coca-Cola (Coca-Cola 2017). After he took holdof the company, he had maintained a tight privacy check on the formulation of the drink, unlikePemberton who had shared the formula of the drink with at least a number of four people before

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Management Economics - Coca Cola
|10
|3105
|77

Coca-Cola: Brand Management
|25
|4573
|334

Identification of the Global Operations Management Processes of Coca Cola UK
|12
|4265
|263

Coca Cola: a Study of HRM Practices
|19
|4537
|33

Products of Coca Cola Coca Cola
|8
|1798
|39

The problem and opportunity gap Health
|12
|704
|16