Analysis of Sales Data and Pros and Cons for Expanding Business of Duque Papetiers Gros

Report for Duque Papetiers Gros

1. INTRODUCTION
Nowadays, each business requires to analyse data set by implementing data set via
appropriate statistical tools. As, it is rightly observed that assessment of data is the critical thing
which ultimately assist the business operations in making trends and execute decisions. This
assignment is based upon Donald Duque case scenario which is the small stationary company
and operates in Northern France which are managed by the family. Duque focus his business on
the wholesale trade instead of retail. It offers various products such as printer, general office
supplies, furniture for the commercial purpose, drawing materials and so on. This report is based
on assessing cited company’s sales for last 3 years for making an effective decision.
Additionally, future business about its expansion would be assessed via Pro & Cons methods and
research outcome is going to be assessed via basic statistical tools.
2. ANALYSIS OF ISSUES FOR DUQUE PEPTIERS GROS
2.1 Overview of wholesale stationers market in Germany:
By evaluating the performance, this is rightly observed that the Germany is leading in the
stationery market. Henceforth, there are diverse organizations which renders consumers along
with the quality stationery goods which are: Staedtler, Lamy, Stadbido etc. Although, stationery
market in Germany remains in the top. As, company’s new products’ are emerged in customised
way which could lead to gain the sustainability (MGCC Perspective - German Chamber of
Commerce and Industry. 2016). Association for Office Supply and Writing Material described
that industry spanned its annual revenues over €14.8 billion by way of improving individual
spending more than €182 per year. Among these, €35.2 is consumed over writing and drawing
material. In Europe, Germany ranked second after Switzerland.
According to MGCC Perspective - German Chamber of Commerce and Industry, (2016),
Domestic demand from residents and overseas market at growth rate of 2.5% and 5% which
displayed effective growth of 3.5% in 2014-2015.
This has been stated that there are around 2200 wholesale companies which are now
working in the German market which comprises services like- office supplies, paper, writing
instruments and many more which have net income of less than €500,000. Their main aim is to
render consumer a quality stationery product. B2B intermediaries are helping commercial
consumers. There are so many techniques such as: merger and acquisitions, which reduce the
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wholesalers’. In addition to this, there are certain number of specialist retailers who are dealing
in labelled and standardised quality items.
2.2 Annual Spending on Writing Materials per Capita
The Above mentioned graph reflects that Germany is considered to the second largest market in
the Europe which comes after Switzerland and spending per capita income of €35.2 on writing
and drawing material. This majorly enhance their various products and services in their portfolio.
In addition to this, supermarkets comprise various stationery products in their store. They are
entitled to capture mass market consumers rather than professionals or premium goods services,
magazines, newspapers, concert tickets, editorials and others that can’t achieved at traditional
stores.
By having proper research, this can be rightly observed that out of consumer spending, is
€35.2 which is concerned to writing and drawing materials. Although, online offerings of
products or services renders full comfort and convenience to potential consumers. Henceforth, it
is one of the key cause due to which now people are tending to buy online rather than going in
the store. Electronic marketing made crucial changes in the market which enhanced orders via
mails and online ordering which holds more that 17% market stake. Enhancement in the
employment rate improve consumption power and emerge demand for stationery products. By
taking into consideration of industry trend, this is reflected that it would emerge in the near
future.
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