Feasibility of Expanding to Germany & International Standard

Report for Duque Papetiers Gros

Table of Contents
1. INTRODUCTION.......................................................................................................................1
2. ANALYIS OF ISSUES FOR DUQUE PAPETIERS GROS......................................................1
2.1 Overview of Wholesale Stationers Market in Germany.......................................................1
2.2 Annual spending on writing/drawings material per capita...................................................2
2.3 Evaluation of Duque financial period of sales from last three year......................................3
2.4 Feasibility of expanding to Germany & International Standard...........................................8
2.5 Calculation of certain cost for new building.........................................................................9
2.6 Mean value of orders...........................................................................................................10
2.7 Customer satisfaction report...............................................................................................11
3. CONCLUSION..........................................................................................................................11
REFERENCES..............................................................................................................................13
.......................................................................................................................................................13

1. INTRODUCTION
Donald Duque has run a small family business in Northern France in departmental sector.
It serves stationery products like office furniture, shredders, low-cost printers, cartridges, paper-
based supplies and more. This organisation doesn't sell items directly to end-customers. It
comprises with other whole sale traders of this nation (Taylor and et. al., 2014). For growth of
business, this company is going to expand its market area in other countries like Germany. The
present report is going to make proper planning for this expansion by gathering specific
information. It includes annual spending on writing and drawing material per capita and
feasibility of expansion as per Germany and International Standard.
2. ANALYIS OF ISSUES FOR DUQUE PAPETIERS GROS
2.1 Overview of Wholesale Stationers Market in Germany
Germany is taken as one of the highly developed country in terms of social market
economy. It is the fourth largest nation which has earned highest nominal GDP. Along with this,
it is also recorded as largest trade surplus therefore, it has strong innovative as well as profitable
base for foreign companies. This country also rich in natural resources like Timber, lignite,
potash and some ores. Thus, companies dealing under manufacturing sector gain advantages to
get resources and other raw materials on low cost easily. According to Sevier, Hand Held
Products Inc (2015), it has evaluated that 99% of all companies in German are family owned and
deals in small and medium sector. Therefore, it proves beneficial for Duque Papetiers to enter
into business market of Germany. With growing use of technological devices like smart phones,
portable computers in organisations, tablets and so on, need for writing instrument are reduced.
But as per Germany reports, it provides retail sales data which give information about shape and
size of marketplace at national level. This will allows Duque Papetiers in determining proper
sectors for driving future growth for business.
Overall sales position:
As per MGCC report, it has ascertained that in first stage of accounting period, near
about 3.5% earned by selling of stationary products. While overall revenue collected at the end
of financial period is more than 14.8 billion per annum.
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2.2 Annual spending on writing/drawings material per capita
Stationery includes a wide range of daily usable items like paper-based supplies, office
furniture, low-cost printers, cartridges, shredders, writing/drawing materials, greeting cards,
pencil and more. These are considered as essential requirement for organisations, schools and
educational institutions. But with innovation of electronic products like smart phones, tablets,
portable computers and more, demand of writing pad materials are decreased from marketplace
(Nečas and Klapetek, 2012). In context with other stationery items like printing supplies, carbon
& stencil paper, inked ribbons, mailing supplies, paper envelops, paper-based products, business
forms and books etc. are considered as still in demand for personnel usage by people.
It has been analysed from annual report found in MGCC, that near about 35.2 billion
turnover earned in accounting period of 2016. It has shown that still in some countries,
companies deals in stationary product has opportunity to earn high revenue by fulfilling demand
of marketplace. As compared to other countries like Poland, Hungary, Italy and more, Germany
has more growth opportunities for stationary business. Therefore, by expanding business in this
nation, Donald Duque will get definitely high growth and success. This company will gain
specific favourable aspects for improving and increasing its sales performance.
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