Dynamic and Changing Nature of Business Environment Essay
Added on 2021-02-20
6 Pages1495 Words48 Views
Context of Business
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
INTRODUCTIONBusiness refer to the process of trading and purchasing and sales goods and services tosatisfied the needs of customers and earn profit. Context of business refers to a specificemployed which may be an individual firm and a larger business community. This assignmentrelated to Burberry which is a British luxury fashion firm and headquartered in London, UK(Bell, Bryman and Harley, 2018). This organisation was founded in 1856 by Thomas Burberryand this firm operate its business internationally by producing clothing products, accessories,perfumes and cosmetics etc. This essay will be discussed about the dynamic and changing natureof organisations within the global business environment. Further will be defined about therequirements of individuals and organisations to manage responsibly and sustainably and behaveethically in context of social, cultural, economic and environmental issues. MAIN BODYIn current era, most of the organisation are operating their business at international levelso that they can fulfil their customers needs and demands and earn profit. When they run theirbusiness internationally, there are various kind of issues which are facing by them in globalbusiness environment. Burberry is also operating its business globally and face different social,cultural, economical and environmental issues. When Burberry operate its business globally then it face various social issues related tochange in customer needs, demands, taste and preferences, values and beliefs etc. In UK, theneeds and desires of the peoples are changed according to the fashion and trends because theyare more fashion conscious. Another issues are related to communication when the companyhiring employees then they face issue communication relate issues. So the management of thiscompany need to do market analysis so that they can identify market trend and provide productsaccording to their demands and culture.There are, various problems related to culture, faced by the management of Burberry. Forexample, when this company expand its business in UK than is manufacture clothing accordingto the culture of that country. But when it operating its business in Pakistan then it designedgarments according to the culture of this nations because people of this country prefer that kindapparel which are covered whole body (Sprout and Sprout, 2015). Other problems can be relatedto values and beliefs like in UK most of the people believe in online shopping but some of them1
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