Dynamic aviation environment

Dynamic Aviation Environment
Toolkit
A Chosen organisation
Indicate which aviation organisations has been chosen and provide a brief justification for
your choice.
Your focus throughout the project will be on the organisation chosen so make sure you can
access information related to it. Your justification should be brief and should focus more on
the organisation’s relevance to the protests rather than availability of information (150 words
max.).
For conducting this report, Cathay Pacific is being taken into consideration. It is also known as
Cathay Pacific Airways Ltd. The company has its head office in Hong Kong International
Airport and operates in wide area of market i.e. more than 60 countries with providing 190+
destination to its passengers. With light to the fact that, various business organisations sectors
were being impacted by the protest 2019-2020, one of the major reason for choosing this
aviation organisation is that, respective organisation is an icon for Hong Kong aviation
organisation which is being fuelled by Chinese market. Keeping various factors and elements
which were caused by this protest, respective organisation will enable to focus on most of these
factors and will provide better understanding of the material facts to be displayed in this meta-
analysis. With addition to that, as selected organisation has a close relations with Chinese
market dealing, so chosen company will satisfy or justify all the requirement for this project.
B Definitional analysis
Carry out a definitional analysis of the term ‘democracy’ using 3 appropriate sources.
(The maximum number of words for Task C is 250.)
Firstly, find 3 appropriate sources to carry out this analysis. Present the details of each
source according to referencing guidelines. (Remember, the guidelines vary depending
on the nature of the source.)

Source 1: Compass: Manual for Human Rights Education with Young people, 2017
Source 2: Britannica, 2021
Source 3: Merriam-Webster, Incorporated, 2021
Secondly, complete the table below to show 3 definitions of ‘democracy’ (one from
each source) and some key points relating to the term.
Author (year) Definition Key points
Kofi Annan, 2017 According to the author,
democracy had came from
the Greek word, in which
demo means, “people” and
Kratos means “power”.
Which combines together to
form “people of power”.
Collectively in general
sense democracy refers to a
government which aims its
respective plans and
strategy keeping in mind
interest of various people
residing in the nation.
Power in hands of people.
Government, of the people,
by the people and for the
people.
Robert A. Dahl
According to the writer,
following policies of
democracy in a Nation
directly relates to ruling by
people. With addition to
that, it means a country in
which all the laws and
regulations are being
developed by individuals
All laws and regulations
dedicated for respective
individuals.
Government representing
people.

residing in respective
country, governing body of
the nation only acts as a
medium.
Merriam-Webster
In words of the respective
writer, democracy refers to
the way of government
ruling in which supreme
power is vested in people of
the nation and is being
exercised by them
indirectly or directly, in a
systematic way usually by
conducting term elections.
Government with interest of
people.
Government elected by
people of the nation.
And finally, construct your own definition of ‘democracy’. Present this below:
After analysing the above definitions by respective writers and authors, democracy
includes systematic manner to run all rules and regulation in a nation in which people
posses the authority to choose their governing legislation.

C Current trends in aviation
Based on the given data sets, determine the nature of current trends in the aviation
sector.
You have three sets of data to consider, each represented by a table. These are given
below:
Table 1: Key operational results for Hong Kong International airport, 2016 to 2020.
2016 2017 2018 2019 2020*
Passenger numbers 70,513,00
0
72,866,000 74,672,00
0
71,543,00
0
8,835,000
Aircraft movements 412,000 421,000 428,000 420,000 161,000
Cargo handled (tonnes) 4,521,000 4,937,000 5,121,000 4,809,000 4,473,000
(*Estimate) Source: hongkongairport.com
As by analysing the above table, it could be evaluated that there are decreased number of
passengers, aircraft movements and cargo handled in year 2020. Reflection current
trends in the respective aviation sector, it could be determined that these sectors are
aiming at offering more comfort and improved flight experience to customers then never
before. All efforts and strategies are being focused by aiming growth of these sectors and
minimising effects of various external as well as internal environment on operational
working of a business firm.
Table 2: Traffic results for Cathay Pacific, 2018 to 2020.
2018 2019 2020
Passengers (m) 35.5 35.2 4.6
RPKs (m) 130,626 134,397 20,079
ASKs (m) 155,361 163,244 34,609
LF (%) 84.1 82.3 58.0
Source: Airline Business; cathaypacific.com
By interpreting data of from above table shown, it could be analysed that, there was a
lower count of passengers in year 2019 followed by year 2020 in fact this year faced a
huge downfall from 35.5 in year 2018 to 4.6 in year 2020. With addition to that RPKs
and ASKs and LF% also showed a downfall in the same year i.e. 2020. In reflection to
current trend in aviation sector, sustainability approach is taken into consideration to
attract large public by offering them quality of services.