Dynamic Strategy and Disruptive Innovation

RUNNING HEAD: Dynamic strategy and disruptive innovation
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tesla
Dynamic strategy and disruptive innovation

Dynamic strategy and disruptive innovation 1
Executive summary
This report comprises the stakeholder analysis of Tesla which includes the five purposes.
Tesla operates in different business segments like solar energy and electric vehicles. The first
purpose of the report defines the Tesla motors, its history, mission, vision, challenges and the
goals to be faced in the future. The second purpose is all about the stakeholder view of the
organization which comprises stakeholder view model and the specific stakeholders within
each stakeholder group. The third purpose of the report is all about the stakeholder analysis of
four selected stakeholder groups. The behavior and motive of the different stakeholders have
been analyzed. The fourth purpose identifies the stakeholder group and generic strategic
programs for the stakeholders. Finally, the strategic program is recommended for all the
selected stakeholder groups comprising reasons for the recommendations.

Dynamic strategy and disruptive innovation 2
Contents
Executive summary...............................................................................................................................1
Introduction to Tesla motors..................................................................................................................3
Stakeholder view of the organization....................................................................................................4
A stakeholder analysis of four selected groups......................................................................................6
Stakeholder category identification and generic strategic programs......................................................6
Recommended strategic program for the stakeholder groups................................................................9
Conclusion.............................................................................................................................................9
References...........................................................................................................................................11

Dynamic strategy and disruptive innovation 3
Introduction to Tesla motors
The high index of population, deterioration of the ozone layer, the cars moved the massive
ingestion of the human being and the global warming in the last years has raised the concern
of humans towards doing somewhat to assist the domain and avert adversities in the planet. It
led to the initiation of the green movement. People now days have started to recycle and are
not using plastic bags any longer. Some organizations have even made the variation in the
packaging and people also use their ampules.
The clean energy is not an exclusion of the green movement. Tesla is considered as a small
corporation in the association of other brands. Tesla is the 1st one to advance electric car
technology. Elon Musk is the CEO of Tesla and he has augmented the transition from petrol
cars to electric cars. The company has even provided accessibility to its open copyrights from
technology and everybody can use them for free of charge.
The management of the corporation and the relationship with the stakeholders is important in
order to guarantee the success of the company. Therefore, Tesla can attain its purpose. Tesla
was established in 2003 with the aim of producing a high performance sports car. Elon joined
Tesla as chairman in 2004 and became CEO in 2008 after making an investment of 50
million dollars. Tesla is working in 2 business subdivisions, automotive and energy
generation. The automotive division focuses on designing, emerging, producing and vending
electric vehicles. The energy generation and storage division emphasis on residential and
commercial customers.
Tesla has changed the world from fossil fuels to the zero emission future like electric
vehicles. The mission of Tesla is to hasten the globe’s evolution to sustainable energy. Tesla
has augmented the evolution from petrol cars to electric cars conveyance. The appropriate
thing for the globe is that the car brands manufacture electric cars as they can. Tesla has
propelled 4 electric vehicles models. The first model of Tesla, Roadster was launched in 2008
and then all-electric premium sedan was launched. The Model S sedan has become the best
category comprising safety, productivity, and enactment. The Model X SUV was launched in
2015 and it holds five-star safety ratings across every category. Finally, in 2016, the company
bring out the inferior priced and high size electric vehicle. Model three has been produced for
the corpus market. Though, it is still exclusive. The strategy of Tesla is to advance luxury
electric vehicles and the opponents of the company in the motorised segment are Audi,