Stakeholder Management in Tesla Inc.

DYNAMIC STRATEGY
AND
DISRUPTIVE
INNOVATION

1
Executive Summary
Bigger organisations have larger numbers of stakeholders attached with it. In this
environment stakeholder management becomes very much essential. This report highlights
the background of the Tesla Inc. along with their mission and vision as well as the challenges
associated with the firm. At the same time, it shows the trends that are going on in the
society. Stakeholder analysis has been provided in this report that helps in identifying the
stakeholders and their associated needs. After identifying these stakeholders they have been
placed in different categories such as governance, providers, users and influencers. This
report also highlights the programmes or strategy that is run by the company for all these
individual group of stakeholders. It is found that company has utilised defensive, hold,
offensive and swing as their major category of strategies for stakeholder management.

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Content
s
INTRODUCTION.................................................................................................................................2
Company’s Overview............................................................................................................................2
Tesla’s stakeholder view of the firm......................................................................................................4
Stakeholder Analysis of four selected group of stakeholders.................................................................7
Stakeholder category identification and generic programs for each one of them...................................8
Recommendations.................................................................................................................................9
CONCLUSION.....................................................................................................................................9
REFERENCES....................................................................................................................................10

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INTRODUCTION
Stakeholder management has become very much important in the modern day business.
Different organisations especially the multinational firms have huge numbers of stakeholders
attached to it. Stakeholders are present at different levels and hence multi-level management
has become very much crucial. It is crucial that company does stakeholder analysis so as to
analyse the motive and behaviour of each of their associated stakeholders (Headrick, 2015).
While making of the strategies company needs to identify stakeholders that are essential for
them and make plans for fulfilling their needs and interests. Tesla is one of the biggest firms
in the innovation and deals in the business of Automobiles and energy production. The
company has specialisation in manufacturing of the electrical cars and solar panels. This
report highlights the different types of stakeholder’s group associated with the firm and the
generic strategy programs being made for each of these groups.
Company’s Overview
Tesla Inc. also known previously by the name Tesla Motors is an America based on
Automotive Company. Tesla was established in the year 2003 by Marc Tarpenning and
Martin Eberhard. Tesla is known for its manufacturing of solar panels and electric cars.
Innovation has been the priority for Tesla Inc. and currently they are pioneers in the
manufacturing of the electric cars and new generation solar panels. They aim to manufacture
electric cars at such lower prices that it becomes affordable to all the sections of the society
(Mangram, 2013). This is the major reason that company has gained recognition in the
manufacturing of electric cars. Company has been planning to invest money on different
projects related to energy storage systems.
Mission and Vision statement
Vision and mission statement of Tesla showcases their dominance in the manufacturing of
electric motor cars. The mission statement of the firm states to improve the pace of their
development in the areas of sustainable energy so as to empower the world’s transition
towards sustainable energy. This statement shows that their focus is to move towards the
energy resources that are non-conventional such as running of the cars on electrical energy