Dynamic Strategy & Disruptive Innovation Assignment 2022

Title: Dynamic Strategy & Disruptive Innovation
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Introduction
Essendon Food Solutions has been successfully operating in the
market for years. The organization has a workforce that mainly
comprises of the people who have been working with them for a
long time. The majority of the employees are qualified
microbiological experts. The organizational structure of Essendon
Food Solutions is tight and uses traditional approaches for
conducting different business activities and processes. The
organization has two subsidiaries – EnzymeTech & Essendon
Emulsifiers

Disruptive Innovation Capabilities
The new development or changes which help in transforming the organization’s activities, process,
and structure is known as disruptive innovation. With the disruptive innovation approaches, the
use of technology in the organization can be enhanced, which might also disrupt the
organization’s environment and structure, by upsetting the crucial employees of the organization
(Christensen et al., 2018). For the organization Essendon Food Solutions, there is a need for
analyzing certain perspectives, which are –
Internal
Perspective
External
Perspective
Marketing
Perspective
Technology
Perspective

Internal Perspective
The key internal factors of Essendon Food Solutions which are impacting
its innovation are –
Organizational
Structure
The Workforce of
the Organization

Recommendations for
Internal Factors
Essendon Food Solutions heeds to implement the following changes for
managing internal factors –
Bottom-up
Approach
Changing the
Recruitment
Process

External Perspective
The external factors affecting the innovation level at Essendon Food
Solutions are –
Growing Competition
in the Market
Restricted
Relationship with the
Stakeholders

Recommendations for
External Factors
Better Relationships with
stakeholders
Expanding into new
Geographical regions

Marketing Perspective
Weak Understanding of
Customers
Lack of Distributors

Recommendations for
Marketing Perspectives
Knowing the
Customers
Developing a new
image in the
market with
Empathetic
Designs

Technology Perspective
Traditional Methods
Training and
Development
Program

Recommendations for
Technological Perspective
Patent Analysis TRIZ

Leaders of the Organization
The two main leaders of Essendon Food Solutions are Jonathan and
Henry. Both of them are distinctive leaders and have different
approaches to management.
Jonathan Henry

Conclusion
With this, it can be concluded that the different issues or problems identified in the
organization Essendon Food Solutions require the implementation of dynamic
strategy and disruptive innovation approaches. The different approaches will help in
increasing the level of innovation that will help in transforming the working
environment of the organization. Along with this, the growing competition in the
market which has resulted in the decrease of profits for the organization, the
different recommendations will help in managing the competition in an effective
manner, helping the organization to gain dominance in the market.

References
Christensen, C., McDonald, R., Altman, E. and Palmer, J. (2018). Disruptive Innovation: An Intellectual History and
Directions for Future Research. Journal of Management Studies, 55(7), pp.1043-1078.
Christensen, C., McDonald, R., Altman, E. and Palmer, J. (2017). Disruptive Innovation: Intellectual History and
Future Paths. Academy of Management Proceedings, 2017(1), p.14218.
Corsi, S. and Di Minin, A. (2013). Disruptive Innovation … in Reverse: Adding a Geographical Dimension to
Disruptive Innovation Theory. Creativity and Innovation Management, 23(1), pp.76-90.
Gaikwad, L., Sunnapwar, V. and Teli, S. (2016). Adaption of TRIZ method for problem-solving: a case
study. International Journal of Six Sigma and Competitive Advantage, 10(2), p.146.
Hahn, F., Jensen, S. and Tanev, S. (2014). Disruptive Innovation vs Disruptive Technology: The Disruptive Potential
of the Value Propositions of 3D Printing Technology Startups. Technology Innovation Management Review, 4(12),
pp.27-36.
Lindsay, J. and Hopkins, M. (2010). FROM EXPERIENCE: Disruptive Innovation and the Need for Disruptive
Intellectual Asset Strategy. Journal of Product Innovation Management, 27(2), pp.283-290.
Mattelmäki, T., Vaajakallio, K. and Koskinen, I. (2014). What Happened to Empathic Design?. Design Issues, 30(1),
pp.67-77.
Mota Pedrosa, A. (2012). Customer Integration during Innovation Development: An Exploratory Study in the
Logistics Service Industry. Creativity and Innovation Management, 21(3), pp.263-276.