Article | Dynamic Strategy and Disruptive Innovation

D Y N A M I C
S T R A T E G Y
A N D
D I S R U P T I V E
I N N O V A T I O N
E S S E N D O N F O O D
S O L U T I O N S

INTRODUCTION
• Innovations are one of the key areas which necessary for a business organization to enhance
their business dynamic strategies and the performance.
• Essendon Food Solutions (EFS) is a company which was founded by Jonathan Jacob & henry
Shultz.
• Currently, the company is having more than 800 employees support around the globe, because
the commonly operates internationally.
• Most of business organizations also follow the same methods to enhance their business
strategies to enhance their revenues by implementing different innovative strategies to the
organizational architecture

INTERNAL PERSPECTIVE
• Human resource (HR) management is one of the key areas that are related with
the success of an organization
• Essendon Food Solutions (EFS) are also having a HR department to deal with
many situations on behalf the company.
• Essendon Food Solutions (EFS) has made a culture where the greatly
experienced employees have been designated as one of leaders of the company.
• The culture helps the company to make some of the critical decisions when
required.

INTERNAL PERSPECTIVE
(CONTD.)
• Resource allocation is one of the key criteria that must be achieved in order to increase
the sustainability and the overall development of the disruptive innovation in the
organization
• The company is maintaining a decent relationship with the shareholders, as it is helping
the firm to invest in new disruptive innovation.
• The organizational structure is one of the key areas of a company, a larger structure
creates more hurdles to apply the disruptive innovation
• The company is having decent organizational structure which can be developed to
enhance the support of applying the disruptive innovation in the firm