Dynamic Strategy & Disruptive Innovation Assignment 2022

Title: Dynamic Strategy & Disruptive Innovation
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Introduction
Essendon Food Solutions has been successfully operating in the
market for years. The organization has a workforce that mainly
comprises of the people who have been working with them for a
long time. The majority of the employees are qualified
microbiological experts. The organizational structure of Essendon
Food Solutions is tight and uses traditional approaches for
conducting different business activities and processes. The
organization has two subsidiaries – EnzymeTech & Essendon
Emulsifiers

Disruptive Innovation Capabilities
The new development or changes which help in transforming the organization’s activities, process,
and structure is known as disruptive innovation. With the disruptive innovation approaches, the
use of technology in the organization can be enhanced, which might also disrupt the
organization’s environment and structure, by upsetting the crucial employees of the organization
(Christensen et al., 2018). For the organization Essendon Food Solutions, there is a need for
analyzing certain perspectives, which are –
Internal
Perspective
External
Perspective
Marketing
Perspective
Technology
Perspective

Internal Perspective
The key internal factors of Essendon Food Solutions which are impacting
its innovation are –
Organizational
Structure
The Workforce of
the Organization