Organization Dynamics Of Adidas

Organizatio
n
Dynamics
of Adidas
Students Name

Introduction
Adidas is considered as the German
multinational corporation. The
company has segmented its market
into three main divisions, which
include Sports Heritage, Sports Style,
and Sports Performance. It believes
that employees play a major role in
enhancing the productivity of the
company.
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Organization
Structure
￮ The company adopts the top down organization
structure where the executive board stands alone and
consists of three vice presidents related to different
divisions in the organization.
￮ The company adopts a matrix structure where there is
proper flow of communication between the different
divisions and different levels. 3

external
factors
The political instability, terrorism, and war
create the need to make the changes in
the supply chain of Adidas as the
company operates in the global
market.
It invests a huge amount in protecting its IP
system and must be aware of the
exports, imports, and sales to avoid
legal issues in other countries.
.
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Role of Managers
and leaders
￮ The managers and the leaders play a
major role in implementing change in
the organization.
￮ The leaders scrutinize the actions of
adopting change and make the best
decision for the company.
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￮ The company adopts the winning culture by
believing in its employees.
￮ The company describes that their employees have
the creativity, confidence and fosters to achieve the
objectives by collaborating with the other team
members.
￮ The employees have the confidence to take quick
decisions and calculate the risk associated with it.
Culture at Adidas
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