Dyson Case Study

Running head: DYSON CASE STUDY
Dyson Case Study
Name of the Student
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1DYSON CASE STUDY
Executive Summary
The following case study consists of the innovative ideas implemented in manufacturing
household appliances like vacuum cleaners, handheld dryers, hair dryers, and others by James
Dyson, the founder of Dyson Limited. As per the business myths, it is quite popular a story that
James Dyson had invented these appliances out of the frustration he had while using the age old
and primitive appliances that were typically manufactured before. However, it was found that the
prototypes of the models that were created by him were too expensive for the British market.
This is what the report has analyzed and found about, that is, the unique innovation that Dyson
had put forward in the market providing best quality service and the effect it had on the British
market as well as the company’s competitors. The case study analysis report has included a brief
introduction about the organization It was further followed by the situation analysis describing
the issues regarding the organization of Dyson Limited with the help of the analysis of the
strengths, weaknesses, opportunities and threats in accordance with the case study. The reasons
behind the success of Dyson Limited are then discussed to find out if the success had been based
on radical innovation or incremental innovation. The next phase of the analysis report was
comprised of the emulation of the success behind the innovation strategy of Dyson.

2DYSON CASE STUDY
Table of Contents
Introduction......................................................................................................................................3
Brief introduction to the case study about Dyson........................................................................4
Situation analysis of the issues regarding Dyson........................................................................6
SWOT analysis........................................................................................................................7
Reasons if the success of Dyson was based on radical or incremental innovation.....................9
Emulating the success of Dyson................................................................................................11
Further advice on the innovation strategy of Dyson..............................................................11
Conclusion.....................................................................................................................................12
Reference.......................................................................................................................................14

3DYSON CASE STUDY
Introduction
Dyson Limited is one of the chief British companies based on technology that was
established in 1991 by James Dyson (Dyson.co.uk 2018). It has been specialized in developing
household appliances like hairdryers, heaters, vacuum cleaners and others. Dyson Limited has
been revolutionizing the world of electrical and electronics equipment since its inception, trying
to change the face of the way these goods are sold to the customers. In order to do this, Dyson
Limited had started manufacturing the items they sold in a much different manner than the
typically manufactured household appliances. It started revolutionizing the way these appliances
were made with the help of various ideas that would somewhat lower the barrier between a
consumer and the manufacturer organization (Dyson.co.uk 2018). The innovative
implementation they had on their products made the consumers literally see through the product
they have been using. This made Dyson different than its market competitors and also made it
stand out against the others. This innovation has been described thoroughly in the following case
study and would be followed with a thorough analysis report on the case study. The case study
analysis report would include a brief introduction about the organization and detailed case study
about the various innovative measures that Dyson Limited had implemented in order to launch
various new household appliances (Maiocchi 2015). It would then be followed by a situation
analysis that would describe the issues regarding the organization of Dyson Limited in
accordance with the case study. The reasons behind the success of Dyson Limited will be then
discussed to find out if the success had been based on radical innovation or incremental
innovation. The next phase of the analysis report would then include the emulation of the success
behind the innovation strategy of Dyson following with further advices that the organization