Factfile on Dyson: Timeline, Future Career Aspirations

Fact file on
Dyson

Table of Contents
INTRODUCTION ..........................................................................................................................1
Timeline of Dyson ......................................................................................................................1
Future career aspirations related to the company .......................................................................2
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
A fact-file is defined as a written document covering extensive information about a
specific topic (Ellis and Leopkey, 2021). This fact-file covers information on the formation of
UK based technology company Dyson. In addition to this the reason behind Dyson being
aspiration for future career is also included in this fact-file.
Timeline of Dyson
The idea of starting a company around vacuum cleaners came the entrepreneur James
Dyson in the late 1970's due to the dissatisfaction from current vacuum cleaning products in the
market.
James Dyson had educational background in the filed of engineering and design and was
confident that a better vacuum cleaning products can be made available to the consumer through
innovation. It took Dyson a decade and 5,000 prototypes to create successful improvement for
vacuum cleaning product, a bugless vacuum cleaner (Sir James Dyson: From barrows to
billions, 2021).
The company was founded in the year 1991 in United Kingdom. The first Dyson vacuum
cleaner was sold in UK in 1993 and was an instant success becoming the highest selling vacuum
cleaner in the country.
The next big moment for Dyson came in the year 2001 when the company directly
entered in the North American market where the company was previously selling by by licensing
the technology to Fantom Technologies.
In 2002 the company expanded their manufacturing capabilities in Asia with opening of
vacuum cleaning manufacturing plant in Malaysia. In the early 2000 the company continued
investment in Asian market to lower production costs of various products such as washing
machine and digital motors.
In the year 2016 Dyson launched a innovative hear dryer product which was created with
the help of nuclear weapons technology for developing a more efficient fan. This resulted in
creation of slim and lightweight hair-drying device which had 300% more efficiency in
comparison to to other dryers.
The launch of supersonic dryer was provided profitable success and gained international
success. In 2017 the company created a US headquarters which cemented its position in US
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