Digital Communication and Marketing Tools for Dyson

BMP4004

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Give the various example of digital communication .................................................................3
Digital communication of plan ...................................................................................................4
Explain the AIDA model ...........................................................................................................5
Importance and applications of digital marketing tools .............................................................5
Explain how effective the digital communication can be for the business organisation ...........6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The concept of marketing is defined as the process of identifying the customers needs and
wants and then focusing of producing the products or service according to it. The marketing is
the wider concept of the business organisation where it need to focus on the different strategies
which can help the business enterprises to promote its products or services. The digital marketing
plays the vital role in today's world. As the world is adopting to the new technologies the
company need to focus on the strategies which are more used by the customer in order t attract
them. The company taken into consideration for is report is Dyson which is the British
technology company. It was established in the United Kingdom in 1991 by James Dyson. It deals
in various products such as household appliances which are vacuum cleaners, purifiers, hand
dryers etc. the company also deals in the hair dryers, heaters etc. (sKannan, 2017). this report
will include various topic such as the various examples of the digital communication, digital
communication plan, use of the AIDA model , importance and application of digital marketing
tools and at last how these tool can be an effective for the business organisation.
TASK
Give the various example of digital communication
The digital communication defines as the concept of the involvement of the business
organisation into the online communication of the products or services to its customers. The
digital communication involves the use of the technology which is been adopted by the business
enterprise in order to make aware people about the product or service. There are various example
of the digital communication which is discussed below:
 Mock up web pages- This is related to the high fidelity simulation of how the website of
the business organisation will look. This is the another way in which the company focus
on attracting the customers by the design of the website. This si the way of
communication in which the organisation says everything with its structure of the website
to its customers. (Chaffey, and Ellis-Chadwick,, 2019).
 \Social media posts- This is the another type of the digital communication which in the
current trend for the business organisation. The social media haves great influence on the
customers. This involves the use of the various platforms such as Instagram, Twitter,