Marketing Communication Plan for Dyson

Group presentation of market communication
Marketing communication
plan for Dyson

Table of contents
 Introduction
 Company Overview
 Marketing mix roles and elements
 Marketing communication plan
 Target market and audience identification
 Determining USP’s and customer pain points
 Choosing relevant marketing channels
 Setting objectives and measurement frameworks
 Conclusion
 References

Introduction
 In the modern business landscape, the
ease to do business has become
significantly easier but at the same
time the difficulty to deal with the
outside environment has become very
difficult due to the number of
disruptions becoming more
unpredictable.

Company Overview
 Dyson is a private limited company
which was founded by James Dyson
and it is a UK based company and it
was established in 1991 with its
headquarters being in Sentosa and it
deals with electronic products like air
purifiers, hand dryer, heaters, lights