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E-Business 11 Running Head: E-Business E-Business 11 Running Head: E-Business E-Business 11 Running Head: E-Business E-Business 11 Running Head: E-Business E-Business 11 Running Head: E-Business E-Bus

   

Added on  2020-04-15

15 Pages3199 Words357 Views
Running Head: E-BusinessE-Business

E-Business 1ContentsIntroduction......................................................................................................................................2Overview of companies...............................................................................................................3Comparison......................................................................................................................................3Business model............................................................................................................................3Business model strategy and its strength and weakness..........................................................5Social media strategies................................................................................................................6Strategy and its strength and weakness...................................................................................8Online marketing strategies.........................................................................................................8Strategy and its strength and weakness.................................................................................10Recommendations..........................................................................................................................11Conclusion.....................................................................................................................................12References......................................................................................................................................13

E-Business 2Introduction Computer or information technology industry is the growing industry and there are ranges of businesses involved in the designing hardware and networking infrastructures. It includes the development of the computer software, providing information technology (IT) and manufacturing computer components (Schwalbe, 2015). There are many companies involved in the computer industry these are Dell, HP, Apple, and IBM. The companies selected for this assignment are HP and IBM.The aim of the report is to provide the critical comparison of the e-business strategies; the comparison takes place in the same industry. The selected companies are competing with each other. The comparison between is done on the basis of the dimensions of the e-business strategies. The dimensions of the e-business strategies consist of business model, revenue model,social media strategies and online marketing strategies.

E-Business 3Overview of companies Hewlett-Packard was founded by William Redington Hewlett in the year 1939. The company provides the wide range of hardware and software components. The vision of the company is to create technology that enhances the working of the organization (HP, 2017). International Business Machines Corporation is an American multinational technology that cameinto the existence in the year 1911. The company was established in Armonk, New York, U.S. IBM manufactures and markets computer hardware, software, middleware and also offers the consulting and hosting services (IBM, 2017). Comparison This section of the report includes the comparison of the e-business strategies among the two companies. The comparison is based on the dimension of the of the e-business strategies. Business model A business model describes the rationale of how an organization creates, delivers, capture value in economic, social, cultural and other contexts (Afuah, 2014). Basically, the business model canvas is strategic management and lean start-up template that is used by the company for developing the new or existing business models. It is a visual chart that defines the value proposition, key activities, customer relationship, key partners, customer segments, key resources and channels (Dudin, et, al., 2015).

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