Pivotal Software Business Model Analysis and Recommendations

Think big

Think big: 1
Executive summary
The given report explores the Pivotal Software business canvas model along with describing nine
building block component approach to identify the constraints that have direct impact on
company`s operation.
Growth in security area and cloud computing have been achieved by complementing these
services to various sectors.
Pivotal software can restructure its business canvas model by providing valuable security
services to different industries such as finance, infrastructure, medical and pharmaceutical, and
hospitality.

Think big: 2
Table of Contents
Pivotal software...........................................................................................................................................3
Business Model...........................................................................................................................................3
Building blocks.............................................................................................................................................3
Customer segments.................................................................................................................................3
Key partners............................................................................................................................................4
Key activities............................................................................................................................................4
Customer relationship.............................................................................................................................5
Channels..................................................................................................................................................5
Cost structure..........................................................................................................................................5
Revenue Streams.....................................................................................................................................5
Key resources..........................................................................................................................................5
Value Proposition....................................................................................................................................6
Critical success factors.................................................................................................................................6
Downside risk..............................................................................................................................................6
Business model changes..............................................................................................................................7
Critical thinking of Strengths and weaknesses.............................................................................................8
Quality of communication...........................................................................................................................9
Recommendation........................................................................................................................................9
Conclusion...................................................................................................................................................9
Appendix-1................................................................................................................................................11
Business Canvas Model.............................................................................................................................11
Apppendix-2..............................................................................................................................................14
References.................................................................................................................................................15

Think big: 3
Pivotal software
Pivotal software is a software company headquartered in Palo Alto, California founded in 2012.
Pivotal provides application services to many established large brand companies. Companies
work and deploy pivotal application services to work on NET, Java and Node apps on Pivotal
Cloud Foundry (Lucovsky, Collison, Spivak, Chen, & Laddad, 2010). Pivotal delivers every
application to every big private and public cloud on a single platform. The world is growing
rapidly towards software-driven future. Pivotal assists company to develop software so that they
can differentiate product or service to stay competitive and grow the business.
Business Model
Business Model Canvas is a strategic tabular formed template used to describe consumer
segments, key activities, value proposition, channel, customer relationship, key partners, cost
structure, and revenue streams of an organization.
Building blocks
Nine building blocks approach describes Pivotal Software business model (refer to Appendix 1-
Pivotal Software Business Model Canvas).
Customer segments
Pivotal Software offers a wide range of products & services to various commercial institutions
across numerous sectors such as in a financial firm; Pivotal provides different software
assistance to banking institutions, real estate organization, and asset management firms. Pivotal
software has high-profile customers such as Mercedes-Benz, Lockheed Martin, the IRS,
Comcast, and BMW. Pivotal software offers its services at international level to various
countries including Europe, America, and Asia Pacific.