E-business and Its Models | Report
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Added on 2020-02-05
E-business and Its Models | Report
Added on 2020-02-05
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INTERNET AND E-BUSINESS
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 E-business environment and various types of e-business transactions............................11.2 Barriers and benefits to e-business of F&M.....................................................................21.3 Security and legislative issues to be faced by the online business of F&M.....................31.4 Different modes of communication available for e-business...........................................4TASK 2............................................................................................................................................52.1 Internet technologies and their importance in e-Business................................................52.2 The main features of HTML.............................................................................................52.3 Functions of client servers and browsers as well as the role of search engine.................62.4 Use of intranets and extranets within business communications.....................................7TASK 3............................................................................................................................................83.1 E-business Revenue models.............................................................................................83.2 Comparison of two revenue models.................................................................................93.3 Future developments in e-business revenue models........................................................9TASK 4..........................................................................................................................................104.1 Good Website Design Structure.....................................................................................104.2 Impact of Website on E-business...................................................................................114.3 Issues related to Website Usability.................................................................................12CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13Illustration IndexIllustration 1: Company's Prototype .............................................................................................11
INTRODUCTIONInternet has changed the way of doing business and it has generated many advantages forvarious companies in the world. It has provided advancement in technology which is a benefitfor all the internet based businesses. E-business is the process of exchanging data or informationover the internet while taking orders, placing orders or interacting with others. It is a concept ofusing advanced technology in order to improve business operations and activities. This basicallyconsiders managing and controlling the internal functions of human resources, financial andadministration systems as well as external functions like sales and marketing, customer service,distribution of goods and services (Andreu and et.al., 2010). Fortnum and Mason (F&M) is themost luxurious departmental store in the world that provides treasure trove of hampers, tea,coffee, chocolates, wines and sweet treats. The report is concerned with e-business and itsmodels which are useful for the company to expand its business. TASK 11.1 E-business environment and various types of e-business transactionsNew business strategy of F&M is to expand its commercial activities in the domestic andinternational market. So, it is necessary to analyse environment condition in which company islikely to conduct its business. Information about the market condition and environmental factorscan be analysed through Pestle analysis. Specified factors included in it are as follows:Political: It consists of several legal frameworks but for F&M, legal norms regarding thepricing regulation are the main factors which can affect its E-business market.Economic: This factor generally impacts the purchasing power of customers and leads toinfluence the demand of home-made products made by the company (Ifinedo, 2011).However, factors like rising pay scale, unemployment rate, interest rate, etc. can alsoinfluence the business of F&M Company.Social: Elements like changing preferences of society, likes & dislikes of targetedcustomers, social beliefs etc. are the main reasons which can affect the market of F&M.Technological: There are many innovative systems that are available in the marketwhich require less investment to advance e-business of F&M in an easier way.1
Legal: Legal framework formed by the government is based on various rules likeconsumer law, employment regulation, health and safety, product regulation etc. whichare highly responsible to influence the business of F&M (Gloor, 2012).In addition to this, micro environmental factors help in assessing the market condition forrunning the business of F&M in a smooth manner:Competitor – It is necessary for F&M for determining the level of competitiveness andfor having the ability to compete in the market.Employees – It refers to the skills and abilities present in an individual that wouldenhance his/her performance while performing business operations.Consumers – The changing tastes and preferences of consumers affect the buyingbehaviour which has a direct relation with the demand of products.1.2 Barriers and benefits to e-business of F&MThere are various benefits and barriers that F&M can face during the process ofexpanding its business through e-business. Benefits of e-business are:◦Product information – By adopting the method of e-business, company gets anadvantage of providing a brief knowledge about the product's information on thecompany's websites which can be easily addressed by the customers.◦Online purchase – It gives an option to the customers to purchase and makepayments for the company's product on their online websites.◦Ease-access –Process of expanding business through internet provides low costplatform which will help F&M to establish their website where they can provide asource to their customers for purchasing products.◦Reduces customer search cost – E-business is generated on internet that helps insaving time and money of customers which they spend on searching appropriateproducts and services in the market (Janita and Chong, 2013). However, with the helpof digital technology, consumers can easily access effective information about theF&M's products and services which are provided in the market. ◦Reduces cost of transaction – For F&M Company, internet option will help inreducing the cost of transaction which is faced by the company. It eliminates the2
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