E-Business and Marketing Plan

E-Business
and Marketing
Plan

EXECUTIVE SUMMARY
For an organisation marketing plan is as important as business planning because it
help them in enhancing customer based by attracting them towards their offerings. Market
planning is the procedure of organising as well as defining marketing aim of business firm as
well as gathering strategies and tactics for accomplishing them. In simple term it can be said
that solid marketing plan consist values of company, proposition, information related to target
market or customers, promotional strategies, distribution channels, budget allocation and
many more. This report is based on XYZ grocery store is newly opened grocery store. Along
with this, It is located at Cochranes Rd, Moorabbin VIC 3189, Australia.
XYZ grocery store is coming up with online application through which customers
can place order of their grocery online by subscription. In this, customer will get up-to 10%
off on their order along with this they will be able to get order place automatically on
monthly basis with up-to 10% off. For bringing something innovative it is important for an
organisation to target their customers before bringing innovation in market area. After
targeting customers, it is essential for an business firm to analyse industry in more effective
manner. So that current target market will analyse in effective manner which include taste,
preferences of customers. Apart from this, for bringing something innovative it is important
for an organisation to design their proper marketing strategy. So that, they will be able to
attract large number of customers and enhance their customers base as well as generating
high revenue.

INTRODUCTION...............................................................................................................................4
MAIN BODY.......................................................................................................................................4
Product description............................................................................................................................4
Customer analysis..............................................................................................................................5
Industry analysis................................................................................................................................7
Marketing strategy...........................................................................................................................11
CONCLUSION..................................................................................................................................12
REFERENCES..................................................................................................................................14

INTRODUCTION
Marketing plan is comprehensive document which outlines overall marketing efforts
of an business firm. In simple term it can be said that marketing plan is blueprint which
outlines how an business fir will implement their marketing strategy as well as utilise
combination to resources for accomplishing business objective that includes sales targets and
customer acquisition (Hollensen, 2019). In addition to this, due to ever changing environment
and marketing tool which are available modern days marketing plan is relatively short in
nature in comparison of traditional time. There are several things which included within
marketing plan such as introduction and broad objectives, marketing overview, market
landscape, SWOT analysis, specific objectives, brand strategy, promotional strategy as well
as actions, deadlines and budgets. In addition to this, it is important for an organisation to
design marketing plan in proper manner because it will help them in accomplishing goals and
objectives in proper manner as well as also assist in gaining long term sustainability in
business environment.
This report is based on XYZ grocery store is newly opened grocery store. Along with
this, It is located at Cochranes Rd, Moorabbin VIC 3189, Australia. Respective grocery store
will be going to bring their online application with some innovation of monthly subscription
and get up-to 10% discount. Along with this, order of grocery items will be placed
automatically on monthly basis which subscribed by customers. Main motive of bringing
such innovation is to grab attention of large customers and serve them in effective manner. In
addition to this, respective assignment will be going to describe product in detail which
include each and every feature related to it. Moreover, customer analysis and industry
analysis will be going to conduct by using suitable framework. Furthermore, marketing
strategy will also implement for gaining competitive advantages.
MAIN BODY
Product description
XYZ grocery store is newly opened grocery store. Along with this, It is located at
Cochranes Rd, Moorabbin VIC 3189, Australia. Respective grocery store in bringing
something innovative for attracting large number of customers and generating high revenue.
Thus, XYZ grocery store is coming up with online application through which customers can
place order of their grocery online by subscription. In this, customer will get up-to 10% off
on their order along with this they will be able to get order place automatically on monthly