E-Business Applications: A Case Study of Amazon Australia

Running head: E – BUSINESS APPLICATIONS
E – BUSINESS APPLICATIONS: A Case Study of Amazon Australia
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E – BUSINESS APPLICATION1
Table of Contents
Introduction...................................................................................................... 2
Discussion........................................................................................................ 2
Conclusion and Recommendations..................................................................5
References....................................................................................................... 7
Appendices....................................................................................................... 8

E – BUSINESS APPLICATION2
Introduction
Artificial Intelligence is defined as the simulation of the human intelligence
that is processed by the machine especially computer systems. The processes
involved by the computer systems are reasoning, self – correction and learning. The
term artificial Intelligence is usually used in the project of the developing computer
systems endowed with various intellectual methods that are defined by different
human characteristics such as ability of reasoning, learn or discover from the
previous data and also discover some meaning from the gathered data. The
artificial intelligence is developed in a rapid way in these days. Thus, many
organization implement this technology for their benefits. Various business are
beneficiated with this technology. This technology helps various business to achieve
their respective business goals. Artificial Intelligence can break a huge amount of
data into some structure and unstructured form. This helps the business to reduce
the work load by dividing a task among some amount of employees. This report
mainly focuses on the positive impact of AI on an organization. The selected or
chosen organization for this particular report is the e – commerce organization of
Australia namely, Amazon. Amazon is the leading e – commerce industry in the
world. There are basic four principles of this organization, they are passion for
innovativeness, long term thinking, commitment towards the operational excellence
and focus on the competitor’s move. This is an American based multinational
technology company having multiple outlets across the world. The organization
mainly concentrates on artificial intelligence, cloud computing, digital streaming
and e – commerce. The concerned organization is said to be the largest online
organization in the world with respect to its revenue and it is considered as the
second highest private employer of United States. The organization is planning to
open a subsidiary in Sydney. The first outlet of Australia is in Melbourne. The
officials are planning to open this outlet such that the work pressure can be reduced
and the business can seamlessly operate their business operation. The report briefly
describes the impact of the Artificial Intelligence on the concerned organization. The
report critically justifies all the impact by reviewing five peer – to – peer reviewed
articles.

E – BUSINESS APPLICATION3
Discussion
The engineering and scientific analysis of producing intelligent systems and
computer programs is known as artificial intelligence. E – Commerce industry is
highly beneficiated with the implementation of this concerned technology and its
applications (Jacob et al. 2013). There are mainly three domains of the artificial
Intelligence or it can also be said that there are mainly three core areas of the
artificial intelligence. They are ML (Machine Learning), Data mining and NLP (Natural
Language processing) (Charniak et al. 2014). Each and every operations in the E –
commerce industry is associated with these three domains. The concept of data
mining is used in huge amount as it assists the business to break down a large
amount of data in some small structures. These broken data can be structured or
unstructured. The second driving force or the factor that is the Natural Language
Processing or NLP mainly focus on the way of interaction between the computer
systems and the human being. This helps the business to know about the demand
of their customers and allow the business to seamlessly fulfill all the desires of their
clients. This helps the business to raise the business revenue (Burns and Dewhurst
2016). Proper interaction between the human beings and the computer systems
ensures the business growth for the Amazon Australia. ML or the Machine learning
factor is the advance factor for e – commerce industry. These three driving force
collectively helps the Amazon Australia to achieve its business goals and also allow
them to grow their business. The Artificial intelligence technology allow the business
of Amazon to produce an official website through which a client can place his or her
order through online and can get his or her desired item at their doorstep. This
technology helps the customer to know, query and report regarding any item that is
available in the stock. The innovative technologies are the key driving force for the
Amazon Australia. These technologies help the business to focus their business
operations. Artificial intelligence allow the customers of Amazon Australia to break
down all the barriers internally and then display the process used for the
implementation of the Artificial intelligence technology (Amazon 2015). The
approach used by the Amazon Australia is commonly known as the flywheel. It is
considered as a simple tool or device which is used to load the rotational energy.
This concerned approach hum all over the Amazon Australia. The concerned
flywheel approach describes that a sector or department of an organization fuels