This report discusses the positive impact of Artificial Intelligence on Amazon Australia, a leading e-commerce industry in the world. The report critically justifies all the impact by reviewing five peer-to-peer reviewed articles. It describes the impact of AI on chatbots, automated product details, recommending smart products, intelligent search facility, automation of the warehouse, and data security. The report also includes a brief discussion of the basic principles of Amazon Australia and the flywheel approach used by the organization.