This report explores the role of artificial intelligence in the e-commerce industry, using Amazon Australia as a case study. It discusses the various applications of AI in areas such as chatbots, automated product descriptions, smart product recommendations, intelligent searches, warehouse automation, security, and post-sale support. The report also includes a literature review on AI systems in marketing organizations and the potential of AI in credit scoring and international trade systems. Overall, AI plays a crucial role in enhancing customer experience and driving business growth in the e-commerce industry.