Artificial Intelligence in eBay: Importance and Functionalities

Running head: E-BUSINESS APPLICATIONS
E-BUSINESS APPLICATIONS
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction........................................................................................................................ 2
Discussion........................................................................................................................... 2
eBay and its functionalities............................................................................................. 2
Importance of AI in E-commerce business survival.........................................................3
Sales goal achievement.................................................................................................. 4
Product content management......................................................................................... 4
Customer service............................................................................................................ 4
Automation...................................................................................................................... 5
Artificial Intelligence in eBay........................................................................................... 5
Personalized recommendations...................................................................................... 6
Voice assistance........................................................................................................... 6
Literature Review............................................................................................................ 6
Conclusion.......................................................................................................................... 9
Reference......................................................................................................................... 10
Appendices....................................................................................................................... 12

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Introduction
Artificial intelligence is one of the biggest trends in the technological market and
every field of business is now adopting artificial intelligence in order to have a boost in
both the productivity and the sales of the organization (Li and Du 2017). The introduction
of artificial intelligence has reduced the effort of the employees to a significant level that
create an excess space to boost up the production as well as to minimize the issues from
the customer’s end. The market has been taken over at a significant rate by the e-
commerce business over the online platform. People are getting more accustomed to the
online businesses rather than the physical stores. Hence, now it is becoming a
mandatory part for the e-commerce business to adopt with the artificial intelligence as to
reduce the workload that is caused by the gradual increase in the base of the customer.
In this report, one of such e-commerce businesses will be discussed and how artificial
intelligence can be helpful for the business will be discussed in brief. The selected
organization for the report is eBay Australia. The report will include with the necessary
literature review that will relate with the use of the artificial intelligence in the e-
commerce businesses.
Discussion
eBay and its functionalities
eBay is the online market where people can buy as well as sell products of their
choice. Started in 1995, the online market saw a huge number of transaction in the
online platform from the very beginning. With time, the platform became one of the most
famous online marketing platform as everyone can buy and sell products. Both first-hand
and second-hand products are available and nationally and internationally (Kaplan 2016).

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Apart from individual sellers eBay also provides platform for brands to make their
transactions. The online platform facilitates the users to make a purchase as well as to
sell a product without having an account with some fair restrictions on it. Such as an user
without an account can make purchases upto $6000 and can only make the purchase for
the products that falls under the category of “Buy Now” (Jacob 2019). That implies that
the products that are sold by other users will not be available to the user with no account
to bid for the product. Otherwise if the user needs more facilities and want to get over
the restrictions that are imposed regarding the buying and selling, then the user have to
create a registered account in eBay. Generally, the entire registration will be done based
on two choices that is either a personal account or a business account. With the help of a
registered mail id and setting a password for the account, the registration with the eBay
becomes successful (Fender and Punati 2016).
A wide range of product is available in this store ranging from homewares to
stationary products and other products too. It is quite difficult to categorize every
product into a specific category as people all over the world are into this platform and
anything they want to sell can be featured in the online store (Pang
et al. 2015).
Exceptions are made when the product or the advertisement that is made by the
customer is considered offensive to the social parameters. The sellers are not specific in
nature. As anyone can register themselves with eBay, hence there are no restrictions
followed by the platform regarding the allowance of a seller. eBay allows retailers to clear
up their stock as well as allows independent sellers to sell their desired products too.
Various payment options are available with eBay such as one can pay with PayPal, credit
and debit cards, online bank transfers and payment on delivery as well.
The most common doubt that is prevalent within the customers is that whether
buying from an e-store will be safe or not. What eBay suggests is that before buying any
goods from the market, it will be helpful for the buyer to research about the seller if it is