E Business Fundamental and System

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E business fundamental and system

E business fundamental and system 1
Contents
Introduction................................................................................................................................2
E-commerce business model......................................................................................................2
Link of the website to the e-commerce business model............................................................4
Principal business goals.............................................................................................................6
Semantic different scale.............................................................................................................6
Compare and contrast...............................................................................................................15
References................................................................................................................................16

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Introduction
The business to consumer (B2C) model conducts transactions directly between a company
and user who finally end user of the products and services. The business to consumer model
is quietly different than the business to the business model (B2B). The B2B model states to
commerce between two or more businesses. It involves two parties in the process of
providing service. The B2C is a popular and renowned sales model. The internet has created
a new B2C channel in the form of e-commerce over the internet. The websites have a
significant role nowadays in the B2C process. The customers directly contact the company
without any mediators, there is a direct link between sellers and buyers.
PwC and Moore Stephens Australia are accounting firms in Australia and provide
accounting, assurance, audit, business advisory and taxation services. The companies directly
deal with the consumers and make use of the B2C model. PwC also makes use of the B2B
model as it offers service to the 422 companies out of 500 Fortune companies. Both the
companies rely on the B2C sales, maintain good relations with the customers to make sure
that they come back. In this process, companies can sell products directly to the consumers
from a website. The companies should make sure that the consumers should have an
emotional response to the marketing. In this process, marketing campaigns are geared to
show the value of the products and the services (Carson, Redmayne and Liao, 2014).
This report is going to compare two financial accounting service companies PwC and Moore
Stephens Australia. Both of these companies provide accounts and financial services such as
assurance, advisory and tax services to the customers as well as businesses. The companies
provide greater efficiencies and deliver better outcomes for the clients. The business to
consumer model has been chosen in this report which is the transaction between the company
and customers.
E-commerce business model
PwC executes business activities by using B2B and B2C business models. It is one of the big
4 accounting firms. The company provides a cloud-based platform to the businesses and
clients in significance to the B2B and B2C services (Swani, Brown and Milne, 2014). PwC
provides service to the 422 out of 500 fortune companies in relevance to the B2B model.
PwC powers share sight API for the real-time access to the investment portfolio of the clients.

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The company provides accounting and financial services to the clients in the B2C business
model (Chiu, Wang, Fang and Huang, 2014). It empowers the company to provide strategic
guidance to the clients for their entities regardless of investment and assets.
URL for PwC: https://www.pwc.in/services/how-PWC-can-help.html
Moore Stephens Australia is one of the largest accounting networks. It performs the business
activities by using the B2C model. The company provides accounting, assurance, audit,
business advisory and taxation services to the clients (Barros, Couto and Samagaio, 2014).
Being a part of share sight pro, it provides award-winning portfolio to the clients. The
company also modifies its website from time to time so that customers experience can be
enhanced and their demands can be fulfilled (Yeh, Lee and Pai, 2015) URL for the Moore
Stephens Australia: https://www.moorestephens.com.au/