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E business Fundamentals and Systems PDF

   

Added on  2021-06-14

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E-BUSINESS FUNDAMENTALS AND SYSTEMSNAMEDATE

IntroductionWith the rapid growth of technology and the world wide web, along with more people having access to the internet, many businesses have also shifted to, or at least have a robust online presence1 . The web provides businesses and organizations a convenient platform to perform severalfunctions that would otherwise be undertaken at a physical facility; firms can use the online portal for advertising, marketing and promotion, for the purposes of selling, to provide customer services and create customer intimacy, and to create an online presence that widens the operating base to a global audience2,3. In achieving such objectives, businesses and organizations have resorted to developing various forms of e-commerce websites ether to provide products and services to fellow businesses or organizations, a business model known as B2B (Business to Business): or to provide products and services to consumers, in a direct marketing model known as B2C (Business to Consumer)4. The locus of this article is an evaluation of two B2C websites in the financial services sector. In this article, two financial services companies with a website, and based in Australia, are chosen and evaluated. The evaluation starts by reporting the business name of the chosen website, its URL , and a screen-shot of the home page. This is followed by providing a justification why theyare considered as B2C websites, and then the principal goals of each of the websites is discussed. The websites are then evaluated based on various attributes regarding the principles of a good B2C website design and functionality, and a comparison made between the two websites, which is likely to perform better, as a concluding remark for the article. Task AThe chosen financial services provides are Etax Accountants found at https://www.etax.com.au/ and H& R Block Tax Accountants found at https://onlinetax.hrblock.com.au/. Both are online based financial services operating out of Australia. 1Bhaskar Chakravorti, "Trust In Digital Technology Will Be The Internet's Next Frontier, For 2018 And Beyond", The Conversation, last modified 2018, accessed May 10, 2018, https://theconversation.com/trust-in-digital-technology-will-be-the-internets-next-frontier-for-2018-and-beyond-87566.2Jeff Pruitt, "Why Online Is More Critical Than Ever To Brick-And-Mortar Businesses", INC, last modified 2018, accessed May 10, 2018, https://www.inc.com/jeff-pruitt/why-online-is-more-critical-than-ever-to-brick-mortar.html.3Brandon Eley and Shayne Tilley, Online Marketing Inside Out (Collingwood, Victoria, Australia: SitePoint, 2009).4Dee Blick, The 15 Essential Marketing Masterclasses For Your Small Business (Hoboken: Wiley, 2013).

Task BWhy https://www.etax.com.au/is a B2C business modelEtax offers personalized services to clients where a customer visits the website, evaluates theavailable features and services, and then signs up for any one of their choice and then go ahead and follow the provided short steps, with intelligence assistance and feedback. One of the features of e-commerce websites operating on the B2C model is personalization where a range of sophisticated features are provided to enable users personalize their individual experiences through recommendations and advice in real time5. When a user is at the Etax website, they can search for whatever information they are looking for so as to obtain customized information; this is also an important defining feature of B2C websites. The website provides new users an opportunity and portal to register; this implies that they are able to get account management services on the website; analytics and account management is another of the defining feature of B2C model websites6. The website provides configuration services for their products so the customer can select what best suits them; this is also an important feature of B2C websites. The decision making process is also short, as happens with B2C websites were a customer views products and is then able to decide whether tobuy or not in a relatively short period of time. Why https://onlinetax.hrblock.com.au/is a B2C business modelH&R has on its home page a description of services it offers, their prices, and encourages visitors with a single focused message that they can lodge their tax returns online, at a small cost and complete the entire process in three simple steps. A client enters their information, and then the staff at H&R check their information and voila! They get their returns and their refund. The website also provides customizable packages that users can select from, depending on their personal preferences, with reasons given as to why the website offers the best service. Further, the website has social media links that users can click on and post comments of continue to interact with the brand. When a user visits the site, they can register if they are new or just log in and make a payment or undertake a variety of tasks while logged in. All these features confirm that H&R are a B2C company because the website establishes shorter relations with then customer; the entire process takes a very short tie ad there is no further interaction until the results are out7. Because of 5Vladimir Petrović, "What Do B2B Buyers Expect From Their Suppliers", Cerait Inc. | Custom Software Development, Mobile Ecommerce, Business Intelligence, last modified 2016, accessed May 10, 2018, https://www.cerait.com/what-do-b2b-buyers-expect-their-suppliers.html.6John Zenner, "E-Commerce B2C Model", Www.Tutorialspoint.Com, last modified 2018, accessed May 10, 2018, https://www.tutorialspoint.com/e_commerce/e_commerce_b2c_mode.htm.7Dave Turbide and Dave Turbide, "B2C E-Commerce Features For B2B Business", I.B.I.S. Inc., last modified 2018, accessed May 10, 2018, http://ibisinc.com/blog/b2c-e-commerce-features-for-b2b-business/.

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