(PDF) e-Business Fundamentals

Running head: E BUSINESS FUNDAMENTALS AND SYSTEMS
E BUSINESS FUNDAMENTALS AND SYSTEMS
Name of the Student
Name of the University
Author Note

1E BUSINESS FUNDAMENTALS AND SYSTEMS
Table of Content
Task............................................................................................................................................3
A). Stating the e-commerce business models............................................................................3
B. Explaining why the website belong to a particular e-commerce business models................6
C. Identifying the business principals goals of the websites......................................................7
D. For each website considering the following attributes and assessing them on the following
five points -................................................................................................................................7
References................................................................................................................................21

2E BUSINESS FUNDAMENTALS AND SYSTEMS
Introduction -
This report provides an in-depth evaluation of the businesses and their websites belonging to
particular e-commerce models. In order to conduct the analysis, two different businesses but
both belonging to the financial accounting service market of Australia have been selected.
The business are such as Azure Group Australia and CPA Australia. Hence, Azure Group is
known as a leading chartered accounting, business advisory and virtual CFO organization
located in Sydney while CPA Australia is one of the biggest accounting bodies of the world
with the global membership over 164750 people running operation in more than 125 nations.
In the evaluation, the corporate websites of these two business have been linked to Business
to Business model and Business to Consumer e-commerce model.
Task
A). Stating the e-commerce business models
The chosen e-commerce models are Business to Consumers (B2C) and Business to Business
(B2B). Business to Consumers (B2C) is usually referred to the transaction which is
conducted directly between an organization as well as consumers who remain as the end
users of its products or the services. The business to consumers as a business model may
differ significantly from B2B model, in which the business occurs between two or more
business1. So, the business that sell directly to consumers can be treated as B2C. The chosen
business CPA Australia belongs to B2C e-commerce mode as this business develops a
global membership in which the core services are provided to the general people and other
general parties only. The services may include financial education, training, technical
support. Hence, the consumers are general public, academic students and governments but
besides these parties, there is no third party involved in the business. This means all business
1 Ta, Ha, Terry Esper, and Adriana Rossiter Hofer. "Business‐to‐Consumer (B2C) Collaboration: Rethinking the
Role of Consumers in Supply Chain Management." Journal of business logistics 36, no. 1 (2015): 133-134.

3E BUSINESS FUNDAMENTALS AND SYSTEMS
transactions are done between CPA Australia and the mentioned parties. The employees and
the members of the organisation work together to provide a core financial accounting
guidance to general people, students and governments. The major goal of CPA Australia is to
increase the share of people who expect a career developed on professional accounting skills.
The following is the URL and homepage of the website of the business.
URL: https://www.cpaaustralia.com.au/professional-resources/public-sector
Figure 1: CPA Australia Homepage
Source:2
However, when it comes to Business to Business (B2B) it is identified that B2B is a type of
transaction between the businesses; for example one of the parties could be the manufacturer
and the other one is the wholesaler3. Based on the definition provided by this author, it can be
2 "Cpa australia. " Https://www.cpaaustralia.com.au/. accesed on 12 may 2018. 2018.
3 Kwok, Linchi, Feifei Zhang, Yung-Kuei Huang, Bei Yu, Prabhukrishna Maharabhushanam, and Kasturi
Rangan. "Documenting business-to-consumer (B2C) communications on Facebook: What have changed among
restaurants and consumers?." Worldwide Hospitality and Tourism Themes 7, no. 3 (2015): 283-294.

4E BUSINESS FUNDAMENTALS AND SYSTEMS
mentioned that unlike B2C of CPA Australia, B2B is referred to a type of business that is
usually operated between the organizations instead of between an organization and an
individual consumer. The chosen business Azure Group belongs to this B2B e-commerce
model because Azure Group is a leading chartered accounting and business advisory
committed to support the complex financial needs of local and global businesses. Hence, the
business transaction is usually done between Azure Group and other local and international
organizations. Azure Group alongside work with the clients’ business particularly to
streamline business accounting and enhancing the overall financial management and state of
the business. The following are the URL and homepage of the business.
URL: http://www.azuregroup.com.au/
Figure 2: Azure Group and its Homepage
Source: 4
4 Azuregroup.com.au, " Azure group. " .azuregroup.com.au. accesed on 12 may 2018. 2018

5E BUSINESS FUNDAMENTALS AND SYSTEMS
B. Explaining why the website belong to a particular e-commerce business models
Deriving the support from the theoretical underpinning, it can be mentioned that the business
of Azure Group belongs to B2B e-commerce model because in B2B e-commerce model, the
business transactions and other business related activities are done between the companies or
the businesses. For example, an advertising agency could take financial accounting services
from a business which provides the required financial accounting services. So, in the case of
Azure Group, it has been identified that the organization understands the growing business
needs of financial accounting, taxation and other financial management. Azure Group
provides a tailored services to the businesses which are urgently in the need of financial
accounting services. The major clients of Azure Group are the local and international
businesses who are benefitted by the complex financial services provided by Azure Group.
So, it is comprehensible that business of Azure Group belong to Business to Business e-
commerce model because both the parties are running their individual businesses. Hence, the
consumer of Azure Group holds its own business.
Conversely, theoretical views indicate that in B2C model, the business transactions are done
between an organization and the end users. In B2C e-commerce model, an organisation sells
directly to the consumers5. Based on this concept, it can be mentioned that the business of
CPA Australia belongs to B2C because, here CPA Australia provides financial accounting
and other finance related programmes to students and general public who want to develop
their profession with core financial accounting skills. More specifically, it can be mentioned
that here CPA Australia directly provides the services to the people and there is no third party
business or organization involved in the business transactions. For example, a student can
complete a post graduate degree award who is recognized by CPA Australia.
5 Holliman, Geraint, and Jennifer Rowley. "Business to business digital content marketing: marketers’
perceptions of best practice." Journal of research in interactive marketing 8, no. 4 (2014): 269-293.

6E BUSINESS FUNDAMENTALS AND SYSTEMS
C. Identifying the business principals goals of the websites
It has been identified the major business principal goal of the chosen website called CPA
Australia, is to maximize the share of general people who wish to grow their career with core
financial accounting skills. The major vision of the website and the business is: CPA
Australia is known for being world’s popular member service organization. The business
goals of the website is associated and aligned to the services that the organizations provides.
CPA works with the members with a globally recognized qualification and opportunity to
complete the specialised training.
On the other side, the goal of chosen website called Azure Group is to educate, influence as
well as lead organizations towards the growth and success through its unique “Chief
Financial Officer” and “Total Solution Service”6. Thus, in order to achieve this business
goal Azure Group wants to remain competitive by developing a set of core values and these
act as the constant reminder to encourage business to provide the excellent services. The core
values of Azure group further involves eight different values such as respect, walk in their
shoes, one firm approach, kicking goals, be different, love what you do, and become a pro.
D. For each website considering the following attributes and assessing them on the
following five points -
1. The chosen URL name cpaaustralia.com.au is related to the business that CPA Australia
provides to its consumers. CPA stands for “Certified Practicing Accounting” and business
includes the financial and accounting service. So, the URL name and the business that CPA
develops are inter-connected. In the following scale of 1 to 5, the business CPA Australia is
given the rank 4 which is because the website URL is related to the business name CPA
Australia and the service that the business provides.
6 Azuregroup.com.au, " Azure group. " .azuregroup.com.au. accesed on 12 may 2018. 2018

7E BUSINESS FUNDAMENTALS AND SYSTEMS
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
On the other side, the website URL http://www.azuregroup.com.au/ is also related to the
business name Azure Group but the business name does not indicate the services or the
business that the organization it provides to its clients. Azure Group provides the accounting
and taxation services to other business but the URL name does not indicate that the business
is about financial accounting. Therefore, in the following table, the website URL is given 2,
which is poor.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
2. It is identified that the website cpaaustralia.com.au is easily found with the help of
general internet search engines such as Google, Yahoo. For example, to search CPA Australia
is in Google, the user only needs to type CPA Australia; the search results provides a set of
website links but CPA Australia holds the first position in the search result, which is indicates
that the website is mostly visited and searched on Google. So, the website is awarded with 5,
which is very good.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
Conversely, the website is www.azuregroup.com.au is easily traceable with the help of
internet search engines such as Google.com and Yahoo.com. To find the business name
Azure Group, the users just have to type Azure Group; the search result keeps Azure Group
at the top. In the following table, the website is given 5, which is very good.

8E BUSINESS FUNDAMENTALS AND SYSTEMS
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
3. The website cpaaustralia.com.au is designed in a way that any user who visits the page
can easily understand what the business is about. The homepage of the business CPA
Australia includes certain separate elements such as “About Us”, “Contact Us”, “Find A
CPA”, “MY account”, “My Evens” and “become a CPA” and all these attributes holds detail
information about the services. In addition, the home page contains the heading such as
“prepare yourself for a great career” clearly indicates that the business offers career grooming
program and name of the business indicate that the programmes are fundamentally related to
accounting and finance. As the website and the business is comprehensible, the business is
given 5.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
Alternatively, the website, www.azuregroup.com.au is also understandable enough for any
individual who visits the homepage of the business. The page includes some major elements
such as Tax &Accounting, Strategy & Advisory, Wealth, Tech Business and other relevant
attributes but the page does not include any particular business goal statement. The user has
to find the gaol statement because homepage does not contain any such attribute.
Nonetheless, as the home page contain sufficient information to understand the business, the
business website is given 4.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good

9E BUSINESS FUNDAMENTALS AND SYSTEMS
4. The website azuregroup.com.au provides the information about the services and the
business and the website also disclose its privacy and personal information maintenance
policies. The user can easily raise the issue regarding the personal information and other
requirements.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
On the other side, the website cpaaustralia.com.au contains a proper privacy statement such
as CPA Australia’s policy on the management of personal information. The privacy and user
requirement information are mentioned in a manner that the user can easily make a privacy
complaint and raise any issue, in which the privacy department of the business can easily
contact the user through emails and call. Thus, in the following table, the website is given 4
on the scale of 1 to 5, which is good.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
5. The website cpaaustralia.com.au assures users about the security and the use of their
information because the privacy policy statement mentioned in the website follows the
principles of regulations developed by Australian Government. As per the regulations the
business must follows the safety and security terms such as ICT and social media identity
security. Thus, the website is given 5 in this context, which is very good.

10E BUSINESS FUNDAMENTALS AND SYSTEMS
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
Alternatively, the website azuregroup.com.au includes the legal & Privacy Disclaimer, which
indicates that the website is for general information of clients contacts, client and staff of the
company; and the page also mentions about the security of the personal information. The
group is committed to ensure that the information the user provides the company is
completely secure. The organization has a set of privacy and perianal information policy.
Thus, the site is given 4, which is good.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
6. The website cpaaustralia.com.au is designed in a way that a user can receive all necessary
information when they need it. For example, any student who wishes to know more about
CPA, he/she just needs to click on “Become a CPA” and then information framework will
appear with many fields. In addition to this, the website has stiff privacy and personal
information storage policies, which cements the trust of the users on the website. So, in this
context, this site is given 4.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
On the contrary, the website azuregroup.com.au is also effective enough to enhance the trust
of the users because this site is a step of ahead as Azure Group filters its website activities
with the regulations imposed by Australian government. So, the site is given 5.

11E BUSINESS FUNDAMENTALS AND SYSTEMS
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
7. The website cpaaustralia.com.au addresses the legal issues by applying “Australian
Privacy Principles” and “Information Privacy Principals”. In addition to this, other legal
issues are addressed by corporate ethics and certain regulations mentioned by the
government. So the site is given 4.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
Conversely, even though azuregroup.com.au tends to follow legal framework to address the
dispute but their process often delays the outcome. Thus, the site is given 2, which is poor
indicating improvement.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
8. It has been identified that the site cpaaustralia.com.au does not provide any accessibility
needs to the users; thereby, the users with disability might not be able to access or use the
site.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good

12E BUSINESS FUNDAMENTALS AND SYSTEMS
Similarly, the website azuregroup.com.au is no different as this site does not provide any
accessibility needs to the users. Thus, on the scale of 1 to 5, the site is given 2.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
9. When it comes to language or cultural needs of the users, it is identified that all
information related to the financial programs and other accounting services at
cpaaustralia.com.au are provided in English. Thus, people with other language background
may not be able to the find the site effective.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
Conversely, the website azuregroup.com.au is no different with respect to language and
cultural needs because the site inly follows the issues the international language which is
English; so, it is a barrier for the users who do not use English.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
10. When it comes to information related to products and services, it is worth mentioning that
cpaaustralia.com.au is effective for the users because site provides all its financial
programme related information.

13E BUSINESS FUNDAMENTALS AND SYSTEMS
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
Likewise, the website azuregroup.com.au also provides all relevant information about the
activities it does but its client probably have to dig deeper to learn about the products and
services it provides as some services are not given on the site, which requires the clients to
contact the business.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
11. This site azuregroup.com.au does not have any user-managed features; hence, the clients
should directly contact the business. So, the site needs improvement with respect to user
managed features.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
On the other side, the site cpaaustralia.com.au provides the scope for allowing users to
manage their own data. The user can create their personal account and the element of
personal resources allow users to manage their own information.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good

14E BUSINESS FUNDAMENTALS AND SYSTEMS
12. The site cpaaustralia.com.au keeps all its program and services related features in
separate elements so that the users find it easy to access them.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
On the other side, the site azuregroup.com.au provides large set of information about the
products and services but the users need more information about the schemes because the
given elements are just introductory part of programs.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
13. The site cpaaustralia.com.au does provide sufficient channels for users support, as the
users can directly contact the business and they also have other digital media channels to help
the users.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
Similarly, the site azuregroup.com.au also provides the sufficient channels to contact them.
This site also maintains some social media channels to support the users.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good

15E BUSINESS FUNDAMENTALS AND SYSTEMS
14. The website cpaaustralia.com.au provides all relevant information about its products
and services. Thus, the site is given 5 on the scale of 1 to 5.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
On the other side, the site azuregroup.com.au provides information about hoe clients or
business can enhance their status or maintain their growth but the site does not have proper
information about the products and services it provides, so, the users find it difficult to find
the information.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
15. The site cpaaustralia.com.au provides all its scheme related information in English only.
So, the users must have to use English to contact the business but the information are easily
accessible.
Likewise, the website azuregroup.com.au also provides the information such as its financial
schemes and products but they all are in English; so the users must have to use English for
any transactions.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good

16E BUSINESS FUNDAMENTALS AND SYSTEMS
16. The website cpaaustralia.com.au provides an appropriate navigation process, which
guides the users to find the information about the products related to financial accounting and
taxation.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
Alternatively, the website azuregroup.com.au needs improvement because the products
related information are given on the site as the brief.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
17. It is identified that the site cpaaustralia.com.au provides required imagery, colour and
graphics to present their financial schemes. Thus, the site is given 4.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
Conversely, the site azuregroup.com.au requires improvement as the site lacks aesthetics. The
font style, colour, and images should be developed.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
18. At cpaaustralia.com.au, the community among the users can be possible because the
users can create their own profiles to communicate with the mentioned parties.

17E BUSINESS FUNDAMENTALS AND SYSTEMS
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
Unlike, cpaaustralia.com.au, the site azuregroup.com.au does not provide the scope for
creating a community profile.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
19. The website azuregroup.com.au contains rich imagery content; therefore, it takes to time
load on the browser.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
Conversely, the site cpaaustralia.com.au is nicely presented with images and text but the
page loading time is lesser than azuregroup.com.au.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
20. The website is cpaaustralia.com.au is compatible to all browsers and devices and the
website has strong security features which are supporting all devices.
1 2 3 4 5

18E BUSINESS FUNDAMENTALS AND SYSTEMS
Very Poor Poor Inapplicable Good Very Good
However, the site azuregroup.com.au does indicate its security features in the URL name and
the site is not compatible to mobile devices.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
21. The website cpaaustralia.com.au does not provide payment features on the homepage
but when the users create their individual account, they can see the option to make payment.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
The website azuregroup.com.au does not provide payment features on its homepage.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
22. The website cpaaustralia.com.au does not provide any delivery option, which needs
improvement.
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good