This presentation discusses the emergence of technology and e-business in the hospitality industry, with a focus on how Hilton and Travelodge have integrated e-business in their operations to create a high level of customer experience and remain hospitable. It explores the role of e-business in the hospitality industry, including selling goods and services, procuring items from suppliers, marketing products and services, controlling inventories, and managing overall customer services. The presentation also covers the benefits of e-business, challenges faced in implementation, and ways to address implementation issues.