E-Business Transforming the Operations in Hilton and Travelodge

Running head: E-Business Transforming the operations in Hilton and Travelodge 1
E-Business Transforming the operations in Hilton and Travelodge
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E-Business Transforming the operations in Hilton and Travelodge 2
E-Business Transforming the operations in Hilton and Travelodge
1. Introduction
The emergence of technology globally has transformed the way businesses are operating
and conducting their daily business deals. Companies leverage on technology in the process of
promoting better business services to the clients. The cultural, technological and traditional
business models created barriers to the ability of the organization in delivering better services to
the consumers. The development of the e-business model is transforming the way the hotel
industry is transacting its business. Hilton and Travelodge are some of the hotels that have
promoted increased business success in the market. Customers seek services from companies
that are efficient and convenient. Today, clients can book rooms online and access their rooms
without the check-ins. The business environment is ever-changing, and globalization drives the
need for such demands in the hospitality industry. This approach changes the way respective
businesses are disseminating information and deliver services to the customers.
2. What is E-business?
There is no universal definition of the term e-business. However, this can be explained as
the process whereby a company conducts its business through the internet. In this case, a firm
can use software such as ERP to do its business. The business environment keeps advancing, and
there is demand for a more responsive business strategy which will ensure that the companies
can compete effectively and match the levels of prevailing market competition (Chiu, Wang,
Fang, & Huang, 2014). E-business offer solution serving the customers better than its
competitors.
3. E-Business in Hilton Hotels

E-Business Transforming the operations in Hilton and Travelodge 3
Hilton Hotels adopts e-business as a competitive strategy in the market. The desire and
demand to enter into new markets mean that the company must engage in robust means of doing
business. The technology-driven technique offers a competitive advantage that will ensure that
Hilton serves the needs of the clients. The mission of Hilton Hotels is to create a high level of
customer experience, remain hospitable and create value for its owners. The realization of this
mission can only be made possible by use of competitive e-business strategies.
3.1 Online Booking
Hilton has an online platform that offers the clients to book their rooms online from
wherever they are across the globe. This is the levels of efficiency sought by the clients and
offers the firm a competitive edge (Gazzoli, Gon Kim, & Palakurthi, 2008). When a client can
book its room online, then the make reservations after deposit is made. The online services allow
the consumers to access and book their rooms before their official arrival. This is a strategy that
is used by many companies within the hospitality industry as a way of delivering better services
to customers. The booking room is about $112 per night but does vary depending on the location.
3.2 Hilton Digital Key
Hilton developed an application which is used as a digital key to access rooms.
According to Hilton management, this has led to a rise in the room booking of about 20%. This
is a plan and competitive strategy that enables the firm to offer the clients a high-quality
customer experience (Ilyse. 2017). This is a key that allows the clients of Hilton Hotels to access
their rooms without any assistance as a well as any other parts of need within the hotels. This is a
loyalty program that aims at flexing the services its clients receive (Chen, Hsu, & Wu, 2012).
Statistics show that the firm has a customer base of about 66 million clients and over 5,000
hotels globally. This is a strategy that increases the presence of the firm in the market.