Digital Business Management and Emerging Technology - A Case Study on Travelodge Hotels Limited

DIGITAL BUSINESS MANAGEMENT AND EMERGING BUSINESS
TECHNOLOGY

Table of Contents
INTRODUCTION 3
IDENTIFICATION OF E-BUSINESS MODEL THAT THE WEBSITE OF
TRAVELODGE HOTELS LIMITED 4
COMPETITIVE STRATEGY AND DIGITAL BUSINESS STRATEGY 7
DIGITAL MARKETING STRATEGY AND OPTIONS 9
CUSTOMER TRAFFIC DATA 11
E-CRM AND SOCIAL NETWORK CHANNELS
CYBER SECURITY MEASURES 15
CONCLUSION 17
REFERENCES 18

INTRODUCTION
 Digital business management refers to the use of technology
for the purpose of creating new value in a business. It makes
uses of business models, customers experience and the
potential of a company to conduct smooth functioning of an
organization.
 The present report is based on the Travelodge Hotels Limited.
The CEO of the company is Craig Bonnar and the company
was founded in the year 1973. The present report is aims to
identify the E- business model that the company pursues.
 It identifies the competitive strategy and digital business
strategy used by the company. The present report will include
recommendations for improving the digital marketing
strategies, web market intelligence platform, and e-business
ethics.

IDENTIFICATION OF E-BUSINESS MODEL THAT
THE WEBSITE OF TRAVELODGE HOTELS LIMITED
 The company Travelodge Hotels Limited's website
follows the B2C business model. The B2C refers to
business to consumers.
 Under this e business model, the website of a company
can be accessed by its consumers. The customers of the
Travelodge Hotels Limited can easily book and reserve
tables from the company's website,
 they can also book rooms by feeding in the date on
which there is a requirement.
 Concepts and approaches to identify strengths and
weaknesses of Travelodge Hotels Limited website-