Benefits and Challenges of E-Business and M-Business

This presentation covers the benefits and challenges of E-Business and M-Business. It discusses the different types of E-Business models, tools for measuring E-Business success, and E-Commerce tools for connecting with customers. It also covers the hardware, software, and network requirements for implementing E-Business, collaboration systems, knowledge management systems, content management systems, and information privacy. The report seeks to examine the various benefits and challenges that Dr. Little will encounter while shifting the business to online presence.

BUSINESS NAME
STUDENT NAME
STUDENT ID

LIST OF TOPICS
• THE TOPICS THAT THIS PRESENTATION WILL COVER INCLUDE:
• E-BUSINESS
• BENEFITS OF E-BUSINESS
• CHALLENGES OF E-BUSINESS
• TYPES OF E-BUSINESS MODELS
• TOOLS OF MEASURING E-BUSINESS SUCCESS
• E-COMMERCE TOOLS FOR CONNECTING WITH CUSTOMERS
• M-BUSINESS
• BENEFITS OF M-BUSINESS
• CHALLENGES OF M-BUSINESS
■HARDWARE, SOFTWARE, NETWORK REQUIREMENTS FOR IMPLEMENTING E-BUSINESS (CLOUD COMPUTING WILL BE CONSIDERED)
• COMPUTER HARDWARE PROPOSAL
• COMPUTER SOFTWARE PROPOSAL
• IT INFRASTRUCTURE LAYOUT
• COLLABORATION SYSTEMS
• KNOWLEDGE MANAGEMENT SYSTEMS
• CONTENT MANAGEMENT SYSTEMS
• INFORMATION PRIVACY

SCOPE OF THE REPORT
• THIS BUSINESS REPORT SEEKS TO EXAMINE THE VARIOUS BENEFITS AND
CHALLENGES THAT DR. LITTLE WILL ENCOUNTER WHILE SHIFTING THE BUSINESS
TO ONLINE PRESENCE. THE REPORT WILL NOT DISCUSS THE EXISTING BUSINESS
SET UP.

E-BUSINESS
• E-BUSINESS COMPRISES OF SUPPLIER AND CUSTOMER RELATIONSHIP MANAGEMENT, E-
COMMERCE AND BUSINESS COLLABORATION.
• E-COMMERCE IS MOVING AT A FAST SPEED, AND MANY WEBSITES OF E-COMMERCE ENTER THE
BUSINESS DAILY WITH THE RATE OF SURVIVAL BEING LESS THAN 10 PERCENT AFTER THE FIRST
YEAR
• MIGRATING A BUSINESS TO AN E-BUSINESS IS A CRITICAL BUSINESS ENTITY.
• SUCH AN ADJUSTMENT REQUIRES PROPER PREPARATION WHICH COVER FROM LATEST
SOFTWARE AND HARDWARE MANAGEMENT, TECHNICAL ISSUES AND SYSTEMS SUITABLE TO
THE ADVANCING E-BUSINESS TECHNOLOGY.
• WORKFORCE IS INADEQUATE AS MOST ACTIVITIES HAPPEN ONLINE.
• E-BUSINESS INCREASE PROCEEDS AND SAVES BUSINESS TIME. IT WILL ALLOW THE BUSINESS
TO CONNECT WITH INTERNATIONAL CLIENTS WHICH THUS MEANS INCREASED NUMBER OF
CLIENTS

BENEFITS OF E-BUSINESS
• ENHANCES BETTER COMMUNICATION
• GLOBAL BUSINESS PRESENCE
• BETTER SERVICE DELIVERY
• IT IS CHEAP
• IT IS FLEXIBLE

CHALLENGES OF E-BUSINESS
• E-BUSINESS BRINGS MANY CHANGES IN THE MANNER IN WHICH
COMPANIES WORK
• DIFFERENT ISSUES REGARDING TO THE IMPLEMENTATION OF
ADVANCED TECHNOLOGY
• REGULATORY AND LEGAL FRAMEWORK CHALLENGES
• BEHAVIORAL CHALLENGES

E-BUSINESS MODELS
• BUSINESS TO BUSINESS (B2B)
• BUSINESS TO CONSUMER (B2C)
• CONSUMER TO CONSUMER (C2C)
• CONSUMER TO BUSINESS (C2B)
B2C AND B2B ARE THE RECOMMENDED E-BUSINESS MODELS THAT DR. LITTLE CAN
EMPLOY. THIS IS BECAUSE THERE IS:
• INCREASED AWARENESS
• BETTER COMMUNICATION
• BETTER SERVICE
• REFINED MESSAGING

E-COMMERCE TOOLS FOR CONNECTING BUSINESS AND
CUSTOMERS
• CRM (CUSTOMER RELATIONSHIP MANAGEMENT)
• EMAIL MARKETING AUTOMATION
• COMMUNITY SUPPORT

TOOLS TO MEASURE E-BUSINESS SUCCESS
• THE FOLLOWING ARE SOME OF THE BEST E-COMMERCE ANALYTICAL
TOOLS THAT CAN ASSIST IN ILLUMINATING AND EVALUATING THE
SUCCESS OF THE BUSINESS:
• KISSMETRICS
• RETENTIONGRID
• GOOGLE ANALYTICS
• CLICKY

M-BUSINESS
• M-BUSINESS IS AN EXPANSION OF E-BUSINESS TO MOBILE GADGETS
SUCH AS SMART PHONES, AMONG OTHER HANDHELD GADGETS.
• THE MOBILE PHONES ARE PORTABLE AND EASY TO USE. BESIDES, THE
BUSINESS WILL UTILIZE MESSAGING SERVICE TO ITS CLIENTS WHERE
BULK SHORT MESSAGE SERVICE (SMS) TECHNOLOGY IS APPLIED.
• M-BUSINESS CAN BE BUILT ON THE CURRENT E-BUSINESS STRUCTURE,
WHICH MEANS FEWER EXTRA EXPENSES FOR NEW SYSTEMS.

BENEFITS OF M-BUSINESS
• IMPROVING RETAIL OPERATION: E-COMMERCE SOLUTION WITH SOFTWARE AND
SMARTPHONE APPLICATIONS PLAYS AN ESSENTIAL PART IN RETAIL MARKET,
DEVELOPING CLOSE CONNECTION BETWEEN RETAILERS, END-USERS AND BRAND
PROMOTION THROUGH FEATURES, TO OFFER GREAT MOBILE SHOPPING EXPERIENCE
AND EARN HIGH PROFIT. THEREFORE, INVESTMENTS IN MOBILE CHANNELS FOR
BUSINESS-TO-CUSTOMERS TRANSACTIONS ARE DESCRIBED AS FUTURE STRATEGIC
INVESTMENT DIRECTION.
• USEFULNESS OF ELECTRONIC PAYMENT SERVICES ON MOBILE: BY USING REQUIRED
PLUGINS, TRANSFER OF PAYMENT IS MORE SECURE AND EASIER THAN EVER. M-
BUSINESS SUPPORTS NEARLY ALL FAMOUS PAYMENT TECHNIQUES USED BY CLIENTS
TO ADDRESS TRANSACTIONS COMPLEXITY.
• SALES OF DIGITAL INFORMATION ON MOBILE DEVICES: DIGITAL INFORMATION IS A
WEALTHY RESOURCE THAT ORGANIZATIONS CAN UTILIZE WITH MOBILE COMMERCE.
BY ENCOURAGING THE CONVENIENCE MOBILE DEVICES’ FUNCTION, SELLERS CAN
SELL INFORMATION AND PURCHASES CAN UTILIZE ANYTIME THEY WANT.

CHALLENGES OF M-BUSINESS
• LACK OF VALIDATION MEASURES
• LACK OF INTEGRATION
• CUSTOMER CONCERNS OVERLOOKED

HARDWARE, SOFTWARE, NETWORK
REQUIREMENTS FOR IMPLEMENTING E-
BUSINESS
• THE PROPOSAL SUMMARIZES THE HARDWARE, SOFTWARE AND
NETWORKING INFRASTRUCTURE REQUIRED BY THE BUSINESS TO MOVE
INTO E-BUSINESS PLATFORM. THE PROPOSAL SHOWS THE BEST
OPERATING SYSTEM AND HARDWARE DATABASE APPLICATION WHICH IS
FASTER AND RELEVANT TO THE MODERN EVOLVING WORLD OF
INTERNET AND GLOBAL CONNECTIVITY. IT SHOWS THE PRICES QUOTED
AS PER THE REQUIRED NUMBER OF 25 STAFF MEMBERS.
• THE PROPOSAL WILL SERVE THE BUSINESS BEST, THE JUSTIFICATION
GIVEN WILL SHOW IN DETAIL OF THE ADVANTAGES OF THE PROPOSED
COMPUTERS.

COMPUTER HARDWARE PROPOSAL
Item No Hardware Device Quantity Price ($) Total Cost ($)
1 Cisco Meraki MS210 Switch 2 600 1800
2 Cisco 4000 Series integrated router 1 450 450
3 Hex Core E5-2670 2 750 1500
4 PCs- Intel i7 6700 Extreme Pack 25 560 14000
5 HP Probook 4530s laptop 3 1350 4050
6 Kyocera M3560idn 2 2050 4100
TOTAL BUDGET 25,900

COMPUTER SOFTWARE PROPOSAL
Item No Software Total Cost ($)
1 Microsoft Windows Server 2012RT 1000
2 Microsoft Mobile information server 2016 875
3 Microsoft exchange server 2012 1050
4 Microsoft SQL server 2008 Enterprise 980
5 Norton Veritas Back Up Software support 700
6 Norton Enterprise Antivirus 550
Total Cost 5155

PROPOSED IT INFRASTRUCTURE

COLLABORATION SYSTEMS
• COLLABORATION SYSTEMS ARE THOSE SYSTEMS THAT WORK TOGETHER TO ATTAIN AN
EXPLICIT OBJECTIVE.
• THEY ARE INTEGRATED INTO ONE SYSTEM BUT WORKING INDEPENDENT OF THEIR
FUNCTIONS. COLLABORATION SYSTEMS HAVE BECOME VERY ESSENTIAL BECAUSE OF
DECENTRALIZED DECISION MAKING, GLOBALIZATION, AND EVOLUTION IN TECHNOLOGY.
• THE PRIMARY OBJECTIVE OF COLLABORATION SYSTEM IS TO INCREASE PERFORMANCE
AND PRODUCTIVITY OF A BUSINESS AND TO ENHANCE INFORMED DECISION MAKING
PROCESS.
• THESE SYSTEMS FACILITATE EFFICIENT AND EFFECTIVE KNOWLEDGE AND DOCUMENTS
SHARING AMONG INDIVIDUALS AND DEPARTMENTS IN A COMPANY

KNOWLEDGE MANAGEMENT SYSTEM
• KNOWLEDGE MANAGEMENT SYSTEMS (KMS) CAN BE DESCRIBED AS SYSTEMS THAT USE AND
APPLY PRINCIPLES OF KNOWLEDGE MANAGEMENT.
• THESE ENTAILS OBJECTIVES THAT ARE DATA DRIVEN WITH MORE FOCUS ON BUSINESS
PRODUCTIVITY, ANALYSIS OF BUSINESS INTELLIGENCE, AND COMPETITIVE BUSINESS MODEL.
• THESE SYSTEMS HAVE A COMMON AND CENTRAL USER INTERFACE THAT INTEGRATES DIFFERENT
APPLICATION MODULES. SUCH ASPECTS ALLOW THE BUSINESS SHARE DIGITAL FILES, MINING OF
DATA FROM CUSTOMER HISTORY AND INPUT, FACILITATE CRITICAL DECISION MAKING BY THE
BUSINESS MANAGERS, STAFF ORIENTATION AND TRAINING, AND SUPPORTS BETTER SALES AND
REVENUE GENERATION
• KMS HAS SEVERAL TANGIBLE BENEFITS INCLUDING:
• KNOWLEDGE DISTRIBUTION IS IMPROVED AS SUCH, KNOWLEDGE THAT ONLY ONE OR A FEW INDIVIDUAL
HAD IS MADE AVAILABLE TO THE REST OF THE BUSINESS ON-DEMAND.
• INFORMATION CONSISTENCY AND ACCURACY IS ENHANCED BECAUSE EMPLOYEES CONTRIBUTE AND
ACCESS A COMMON INTERNAL KNOWLEDGE DATABASE THUS INCREASING THE QUALITY OF INFORMATION
• BECAUSE EMPLOYEES’ CONTRIBUTION IS RECOGNIZED AND VALUED, THEIR SATISFACTION IS INCREASED.
ADDITIONALLY, DISTRACTION AND INTERRUPTIONS ARE MINIMIZED AND A LOT OF TIME IS SAVED
LOOKING FOR SOLUTIONS BECAUSE OF THE POWERFUL SEARCH FUNCTIONS THAT THE KMS.
• EVEN AFTER THE EMPLOYEES HAVE LEFT, THEIR KNOWLEDGE WILL STILL BE AVAILABLE FOR REFERENCE
BY NEW EMPLOYEES

CONTENT MANAGEMENT SYSTEM
• THIS INTEGRATED SOFTWARE APPLICATION THAT IS USED TO COMPOSE, STORE, AND MANAGE ELECTRONIC
CONTENT.
• TYPICALLY, THE CMS IS MOSTLY USED FOR WEB CONTENT MANAGEMENT (WMS) AND ENTERPRISE CONTENT
MANAGEMENT (ECM).
• ECM ALLOWS FOR WORKPLACE COLLABORATION BY STORAGE OF RECORDS, MANAGEMENT OF DOCUMENT
AND PROJECT FILES, ROLE-BASED ACCESS BY THE USERS, AND MANAGEMENT OF DIGITAL ASSETS.
• BEFORE INVESTING AND ADOPTING A CMS THERE EXIST A FEW FEATURES THAT SHOULD BE CONSIDERED
SUCH AS INTELLIGENT SEARCH FUNCTIONALITIES AND USER FRIENDLY AND EASY TO USE INTERFACE
• THERE EXIST SEVERAL TYPES OF CONTENT MANAGEMENT SYSTEMS THAT CAN ADD MORE VALUE TO THE
BUSINESS.
• DIGITAL ACCESS MANAGEMENT SYSTEM WHICH IS FOCUSED ON MULTIMEDIA AND GRAPHIC MANAGEMENT AND CAN
HELP THE BUSINESS CREATE AND PUBLISH HIGH QUALITY ADVERTISING AND MARKETING CONTENT.
• WEB CONTENT MANAGEMENT SYSTEM WHICH ENABLE THE BUSINESS TO PUBLISH PRODUCT INFORMATION AND
REVIEWS FOR THE CUSTOMERS TO LEARN AND ENGAGE.
• ENTERPRISE CONTENT MANAGEMENT SYSTEM WHICH ADOPTS THE GLOBAL APPROACH IN CONTENT MANAGEMENT.
• THE BUSINESS CAN EMPLOY THIS TYPE OF CMS TO HANDLE INSTANT MESSAGING, EMAILS, DIGITAL FILES,
AND DOCUMENTS WITHIN THE BUSINESS AND BETWEEN THE BUSINESS AND CUSTOMERS. THIS WILL
ENHANCE BUSINESS PRODUCTIVITY WHILST ENHANCING BUSINESS AND CUSTOMER RELATIONSHIPS

INFORMATION PRIVACY
• PRIVACY HAS BEEN THE MAJOR CHALLENGE TO E-BUSINESSES BECAUSE A LOT OF SENSITIVE
AND PRIVATE DATA IS BETWEEN THE BUSINESS AND CUSTOMER.
• INFORMATION SUCH AS BANK ACCOUNT DETAILS, CREDIT CARD NUMBERS, AND DELIVERY
(PERSONAL) DETAILS ARE CONSTANTLY SHARED AMONG THE TRANSACTING PARTIES ONLINE. AS
SUCH, THERE IS NEED FOR THE BUSINESS TO FIRST IDENTIFY THE ISSUES THAT MAY POSE RISKS
TO SUCH INFORMATION BEFORE ADOPTING ONLINE PRESENCE.
• CUSTOMERS NEED ASSURANCE THAT THE INFORMATION THEY SHARE IS SECURED FOR THEM TO
GAIN TRUST IN YOUR BUSINESS.
• THE BUSINESS SHOULD CLEARLY STATE HOW SUCH INFORMATION WILL BE USED AND GIVE
THEM THE RIGHTS TO CONTROL IT. CONFIDENTIALITY AND PRIVACY ARE CRITICAL ISSUES IN
ONLINE BUSINESS.
• AUSTRALIAN GOVERNMENT HAVE ENACTED LAWS, REGULATION, AND POLICIES WITH REGARDS
TO PRIVACY. DR. LITTLE IS, THEREFORE, OBLIGATED TO ADHERE TO THESE LAWS. THE
LEGISLATION IN AUSTRALIA THAT GOVERNS HANDLING OF PERSONAL INFORMATION AT BOTH
STATE AND FEDERAL LEVEL IS THE PRIVACY ACT 1988(CTH). THIS ACT REGULATES HOW FEDERAL
GOVERNMENTS AND BUSINESSES HANDLE PUBLIC PERSONAL INFORMATION MAJORLY THROUGH
AUSTRALIAN PRIVACY PRINCIPLES THAT HAVE BEEN CLEARLY LAID OUT IN THE ACT

RECOMMENDATIONS
• THE FOLLOWING RECOMMENDATIONS CAN BE ADOPTED BY DR. LITTLE IN ORDER TO HAVE A SUCCESSFUL
ONLINE TRANSITION.
• THE COMPANY SHOULD ENSURE INFORMATION SECURITY BY MAKING SURE THAT THEY HAVE PUT IN PLACE SECURITY
MEASURE TO PREVENT UNAUTHORIZED ACCESS OF INFORMATION LIKE EAVESDROPPING AND HACKING.
ADDITIONALLY, THE BUSINESS SHOULD ENSURE THAT ALL LOCAL AND INTERNATIONAL LEGISLATION AND
STANDARDS HAVE BEEN MET.
• THE COMPANY CAN MOVE TO E-BUSINESS BECAUSE IT HAS MORE BENEFITS LIKE INCREASED MARKET BASE WHICH
INCREASES THE OVERALL REVENUE OF THE BUSINESS. ADDITIONALLY, THE BUSINESS CAN ADOPT M-BUSINESS
BECAUSE OF THE INCREASING USE OF SMARTPHONES BY CUSTOMERS MAKING IT CONVENIENT FOR CUSTOMERS TO
DO BUSINESS TRANSACTIONS FROM THEIR PHONES. THIS CAN BE ACHIEVED BY DEVELOPING A MOBILE APPLICATION
THAT IS EASY TO USE AND HAVE SIMILAR FUNCTIONALITIES AS THOSE OF THE E-BUSINESS.
• THE EVOLVING TECHNOLOGY HAS GIVEN RISE TO CLOUD COMPUTING AND AS SUCH THE COMPANY MAY ADOPT IT AS
IT GROWS. HOWEVER, IT IS IMPORTANT FOR THE BUSINESS TO KNOW THAT ADOPTING CLOUD SOLUTIONS COMES
WITH SOME PRIVACY CONCERN SINCE THE INFORMATION WILL BE MANAGED BY A THIRD PARTY. HOWEVER, IT IS
CHEAPER, RELIABLE, AND MORE CONVENIENT.

SUMMARY
• E-BUSINESS STILL PRESENTS NUMEROUS BENEFITS TO A BUSINESS IF DONE CORRECTLY. THE
BUSINESS CAN STILL BE ABLE TO RECEIVE MORE TRANSACTIONS AND SURVIVE EVEN IF
COMMODITIES AND STORK MARKETS DROPS. E-BUSINESS CREATES TREMENDOUS
OPPORTUNITIES FOR DR. LITTLE AND INTRODUCES NEW WAYS OF MARKETING AND
TRANSACTION STYLES. THE FUTURE SUCCESSFUL COMPANIES WILL BE THOSE THAT TAKE E-
BUSINESS SERIOUSLY AND INVEST ENOUGH RESOURCES FOR IT TO GROW AND DOMINATE
THE MARKET.
• E-BUSINESS SHOULD BE CONSIDERED AS A BUSINESS UNDERTAKING AND NOT AN IT ASPECT.
VIEWING IT FROM THE FORMER PERSPECTIVE MAKES THE BUSINESS TO THRIVE AND DO
WELL IN ONLINE BUSINESS. TODAY, ONLINE BUSINESSES THAT HAVE BEEN SUCCESSFUL ARE
THOSE THAT OFFER SOLUTIONS THAT DEVELOP OPTIMAL RELATIONSHIPS WITH THEIR
CUSTOMERS.

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