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E-Commerce Assignment: Innovation in Mobile

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Added on  2020-05-28

E-Commerce Assignment: Innovation in Mobile

   Added on 2020-05-28

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Running head: INNOVATION IN MOBILE E-COMMERCEInnovation in mobile e-commerceName of the student:Name of the university:Author note
E-Commerce Assignment: Innovation in Mobile_1
1INNOVATION IN MOBILE E-COMMERCEEssay 1Apple Inc. is a multinational company that excels in creating consumer electronic gadgets suchas computers, mobile phones and other hardware and software devices. They specialize inproducts such as iPhone, iPad, iPod and others. Apple is a wonderful company with respect to their e-commerce capabilities where theyare the top most B2B and B2C e-commerce website in the world. It is extraordinary on the partof Apple because most of the popular companies in the world are not in the top B2C list. In thiscase Apple has proved that it can bend its technological bonds beyond the space used in thedevice and influence their e-commerce website to carry out business transactions with theconsumers as well as other business in great volume. As per the survey it was found out that in2015 B2B ecommerce sales Apple has gained 21.93 billion whereas in 2014 it was 18.28 billionwith a growth rate of 20% in 1 year (Madden et al., 2017). In order to analyze the advantages of using the mobile e-commerce website theintroduction of the new system Apple pay can be mentioned. This new system permits thecustomers to tap the mobile device simply for using it like the credit card. There is no risk ofdisclosing the credit card information because those are stored in the device itself to make thingsas easy and smooth as possible for the consumers. The payment history of the online transactionsis also updated at an instant (Končar, Stanković & Leković, 2015). The most important benefit of using Apple Pay is that whenever any transaction is done itcreates an encrypted security code. For those individuals who are mostly dependent on mobilebanking and mobile e-commerce this updated system of Apple is a great opportunity to conductsafe transactions. This is because the device that is used verifies the fingerprint of the consumer
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2INNOVATION IN MOBILE E-COMMERCEas per his consumer id and if it does not match then the transaction fails; it does not work at all.Moreover, to use the activated system of Apple neither extra set up nor payment is required (Sun,2016). In this way, undoubtedly the most successful business of Apple has been able to makeeffective use of their e-commerce and increase their sales as well as build up the reputation.Moreover the industry’s five forces have been implemented in the service of Apple through theie-commerce activities.On the contrary, there are disadvantages of using the Apple e-commerce website ormobile applications too. It is proved from the fact that this system has not gained muchmomentum since it was launched in the year 2014. A survey has shown that only 6% peopleamong the iPhone 6 and 6 Plus owners have used the Apple Pay for making online transactionswhereas 85% have not yet given it a try. Due to this fact many popular companies such asMacy’s and McDonald’s have started using this service recently and overall 10% of US retailershave signed in to this application (Moss et al., 2014). This shows that although there are a number of advantages of this application and a largepopulation of US uses Apple but still Apple Pay failed to spread among the Americans. One ofthe reasons behind the failure of this technological giant’s new adoption can be that theconsumers were not quite sure how effective will that be. In addition to that the devices need tobe backed up with the advanced technology for being able to use the system. Especially in B2Be-commerce sales the employees need to get through and accustomed with the new system. It isdifficult to get used to a new system all of a sudden which can be expensive and time-consuming. The size and type of the business also matters in case of B2B e-commerce sales(Bull & Wood, 2016).
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3INNOVATION IN MOBILE E-COMMERCEBelow is the graph given to highlight the recent revenue and sales of the Apple e-commerce.Fig: Revenues and Sales of Apple e-commerceSource: (Kloba et al., 2016)
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