E-Business and Microsoft's Strategy: Strengths, Weaknesses, and Implementation Models

Running head: E-BUSINESS
E-Business
Name of the student
Name of the organization
Author note

1E-BUSINESS
Part 1
"It's Too Early For E-Business To Drop Its "E"
The above statement mentioned by David Bowen could have developed a sense of doubt
among the readers of the article in that time. However, in the present there is no doubt that it is
time that E is dropped from E-business and referring to the article in Financial Times
illustrations can be provided to defend the above statement. Globalization has changed the
perspective of all the global organization and e-commerce has become an integral part of the
business model (Bowen, 2012). Globalization has provided access to consumers and
organization in such a level and there is free two-way communication between them. Moreover,
it has become essential for all the global organization to incorporate ecommerce in to their
respective strategies so that they can maintain their long-term sustainability and competitive
advantage in the market. on the other hand, Amazon effect is another big reason which has led to
the dawn of a new age in global business market. The disruption and evolution of the retail
industry is due to the strategies implemented by Amazon. The impact of online retailing
strategies taken by Amazon has affected all the organizations and thus, in order to compete in
that market various companies are using similar strategies to improve their market and maintain
their long-term sustainability in the market (“The Amazon Effect” and the Future of Retail
Competition | Millennial Marketing, 2017). Thus, the companies that were totally dependent on
their physical stores had to make changes their business strategy. Thus, Amazon started using
hybrid models in E- commerce and many companies followed them, which affected the overall
business mindset.
Digital marketing is the new era and it is seen that most of the companies are making use
of the digital marketing to improve their penetration in the market. It has been seen that

2E-BUSINESS
improvement in the online retail business has affected the physical stores of all the organization
and is directly proportional to it. The global market trends are changing rapidly and digital has
taken over majority of the market where the organizations are making sue of the social media for
improving the online business segment (George Wynn, Turner & Lau, 2013). Moreover, the
availability of online media has increased significantly and can be accessed by majority of the
population form different parts of the world. Thus, online media has been able to provide
transparency to the consumers and companies excelling in online retailing have gained
competitive advantage in the market. Thus, dude to the change in the market trends, demand of
online business has increased significantly and most of the organizations are more focused on
new forms of marketing than on the conventional media. Moreover, due to Amazon effect,
customer experience management has become one of the crucial aspects of gaining competitive
advantage in the market.
Thus, from the above facts it can be stated that E- commerce should be labelled as
commerce as it is not a separate wing of the organization business and has become the essential
part of gaining competitive advantage in the market. Thus, instead of addressing it as e-
commerce, digital marketing is the name that has been adopted. Thus, in the present scenario
there is no distinction between commerce and e-commerce. Therefore, digital marketing is the
aspect, which deals with development of strategies in improving business in online medium.