Amazon: An Overview of the E-commerce Giant

Bachelors of information technology

Amazon
Executive Summary
E-commerce sites have attained a special status in the market owing to the benefit it provides.
There has been glaring examples of e-commerce sites that has attained a paramount success.
The presence of website is not a luxury rather it is associated with the necessity. The present
report is based on the operation of e-commerce site and going by the operations and
popularity of Amazon, the same has been taken into consideration. The report initiates with
the introduction followed by the organizational overview of Amazon. The report further
stresses upon the business model and put emphasis on various other points such as hardware
and software. Lastly, it comes to the forefront that Amazon has innovated and established
effective solutions that enable several businesses including the websites throughout the world
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Amazon
Contents
Introduction...........................................................................................................................................3
Organization overview...........................................................................................................................4
Business model......................................................................................................................................4
Website.................................................................................................................................................5
Discussion/recommendation.................................................................................................................8
References.............................................................................................................................................9
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Amazon
Introduction
Amazon is an ecommerce company of America that has become a significant symbol of
online business. The company was founded in 1995 by Jeff Bezos when he started selling
books online and until now, it has become the leading online e-commerce site for its books
and other items as well. With the assistance of Amazon.com, customers can discover new
items they wish to purchase at affordable and reasonable prices. Further, the strategy used by
Jeff allowed him to become a powerful leader in online business. The primary strategy
utilized was to orient the e-commerce business towards consumers and to be innovative with
regular improvement in online-shopping strategies (Brandt, 2011). Initially, Amazon used to
be just sale of books but with the use of effective strategies and innovative measures, the site
expanded its boundary with the introduction of other items like DVD’s, apparels, furniture’s,
electronics, etc. Besides, a huge selection of books and other products provided by the site
makes the company distinct from its competitors. This is the reason why such ecommerce site
has become the biggest and topmost online business store that is scattered throughout the
world.
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