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Assignment on E-Business Systems

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Added on  2021-06-17

Assignment on E-Business Systems

   Added on 2021-06-17

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Running head: E-BUSINESS SYSTEMSE-Business SystemsStudent: University:
Assignment on E-Business Systems_1
E-BUSINESS SYSTEMS2Week 6: E-commerce marketing and advertising E-commerce marketing involves guiding online shoppers to the e-commerce websites andfacilitates them to purchase products online. The online advertising market influences theecommerce as well. The context advertising can prove to be quite effective. There are similarities between the ecommerce and the marketing. The marketing associatesseveral opportunities and challenges. Online shopping is easier and faster and it facilitates thecustomers in several ways. The tech savvy customers also find it quite easy to perform shoppingonline. The tools involve customer engagement and facilitate the users to complete theirtransactions. It is quite beneficial since the e-commerce requires comparatively less overhead torun the projects efficiently. There are several e-commerce marketing companies invests muchless in the online retailing. The website traffic has risen. The ecommerce business is under thecategory of the consumable category. Here one can explore the several active platforms foradvertising and featuring business products. In this case, one can study about the posts ofproducts, proper hashtags as well as the proper fillers. This approach assists in creatingappropriate audience and it follows the product. The customers will purchase the products andwill provide necessary reviews. In this way, the social media will engage more and morecustomers. The ecommerce advertising is very crucial in the point of view of marketing. Thepresent e-commerce trends of advertisement must be identified. The ecommerce advertisementcomprises of programmatic advertising, VR advertising, programmatic advertising. The variablesneed constant evaluation and those evaluation results must be well documented. Severaladvertising source comprises of tracking features that helps the business to ad outlets. The marketers are more interested in the big data. It gives them the opportunity to link hugeamounts of data from several sources. Previously it was not possible, however, now a days with
Assignment on E-Business Systems_2

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