E- commerce Business Strategy Report 2022

Running head: E-COMMERCE BUSINESS STRATEGY
E-COMMERCE BUSINESS STRATEGY
Name of the Student
Name of the university
Author note

1E-COMMERCE BUSINESS STRATEGY
Table of Contents
Executive Summary...................................................................................................................2
Letter of Transmittal..................................................................................................................3
Introduction................................................................................................................................4
Disintermediation.......................................................................................................................5
E-commerce business model......................................................................................................7
Clickstream Behaviour.............................................................................................................10
Conclusion................................................................................................................................12
Recommendations....................................................................................................................13
References................................................................................................................................14
Appendices...............................................................................................................................16

2E-COMMERCE BUSINESS STRATEGY
Executive Summary
Electronic commerce includes technologies such as mobile commerce, fund transfer system
by the electronic medium, management system of the supply chain, marketing on the
platform of internet and many more. With the increasing usage of the internet the e-
commerce business has grown significantly. The report below is on the emerging e-
commerce business platform, encloses some facts on the same. An e-commerce website that
has been developed has also been discussed in the company name being AVP. It is to be
operated in New Zealand only. The report concludes by providing certain recommendations
on how the e-commerce business can establish itself amidst it target customers.

3E-COMMERCE BUSINESS STRATEGY
Letter of Transmittal
Date ()
Professor,
Assistant Professor,
Department of (),
University name ()
Subject: Submission of assignment on “E-commerce business strategy”
Dear Sir,
The assignment below has been completed as per your instructions and according to the topic
that was given by you. I am thankful to everyone who has been of help in completing this
assignment. I will be obliged to answer all your questions based on this report. The class
notes and the knowledge got from professors were of great help.
I have tried my best to fulfil the requirements of the assignment and am hopeful that you will
like it.
Thanking you.
Yours obediently,
(NAME)