E-commerce Business Strategy

Running head: E-COMMERCE BUSINESS STRATEGY
E-commerce Business Strategy
Name of the Student
Name of the University
Author Note

1E-COMMERCE BUSINESS STRATEGY
Executive Summary
This report focuses on the modern E-commerce market and it’s related strategies for
maintaining that business. This concept of E-commerce is one of the huge platform in the
business industry that is growing in a very fast manner due to its popularity among the all age
group of people from children to old age. . The use of internet helps the consumers of
different part of this world and also allow to explore different kinds of product in a single
window. Not only this, from the viewpoint of the business personnel, it is also very beneficial
as it is allowing more advertisement of their products in more effective and efficient way.
Therefore, it is reported that, the E-strategy is one of the subset of the business strategy and it
is not at all an IT strategy, rather it is a strategic planning for the business which is associated
with the business of a particular company. Therefore, this changed business concept help the
companies to retain their customers as they can communicate with the consumers through the
social media.

2E-COMMERCE BUSINESS STRATEGY
Table of Contents
Introduction...........................................................................................................................................3
Critical Understanding of the Technology Use in the Industries...........................................................4
The advantages and Disadvantages of Technology in E- Commerce.................................................5
Findings.................................................................................................................................................7
E- Strategy Model..............................................................................................................................7
Big Picture of E-strategy...................................................................................................................8
Change in Business Model................................................................................................................9
Growth Value in Economic Perspective..........................................................................................10
Recommendations...............................................................................................................................11
Analysis of External Environment...................................................................................................11
Analysis of Internal Environment....................................................................................................12
Conclusion...........................................................................................................................................13

3E-COMMERCE BUSINESS STRATEGY
Introduction
In recent times, along with growing technology the popularity of the new concepts of
E- commerce and E-strategy in the business have become very popular in the business
process in the world. Nowadays, along with the vintage business strategies, the modern
concept of E –commerce and E-strategy in business have also become an undetachable part
of the business process. Although the concept of online business or E-commerce is not so
new and in the year 1979 the concept of online business was coined by Michael Aldrich
(Veit, 2014). This concept of E-commerce is one of the huge platform in the business
industry that is growing in a very fast manner due to its popularity among the all age group of
people from children to old age. Although it is debatable, still it is assumed that, the E-
commerce or online shopping gives more satisfaction than that of the physical shopping.
Unlike the physical shopping, it is very easy to find any product in an E-commerce sites and
it is just one click away from the buyers. Therefore, the immense popularity of the E-
commerce business also encourages the companies to take E-strategy and it is expected that
the population of this era are greatly impacted by this E-commerce business strategy. The
world of business is changed a lot with the improvement of technologies and changes in the
consumers’ behaviour towards the business is another reason of evolvement of the business
strategy of companies in the world (Basu, 2016). The use of E-strategy also allow the
companies to give more options to the consumers. The improvement of the internet, has one
of the key reasons behind the development of E-commerce and E-strategy in today’s world.
The use of internet helps the consumers of different part of this world and also allow to
explore different kinds of product in a single window. Not only this, from the viewpoint of
the business personnel, it is also very beneficial as it is allowing more advertisement of their
products in more effective and efficient way. According to the requirement of the modern
business marketing the companies are using internet, email marketing strategy, taking help