E-commerce impact: customer behavior & Retail Omni-channel transformation

This research explores the impact of e-commerce on customer behavior and the transformation of retail into an omni-channel experience. It discusses data collection methods, data analysis techniques, and ethical considerations. The study aims to understand the relationship between customer behavior and traditional retailing methods.

E-commerce impact: customer behavior & Retail Omni-channel transformation
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E-commerce impact: customer behavior & Retail Omni-channel transformation.
By (Name of Student)
(Institutional Affiliation)
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E-commerce impact: customer behavior & Retail Omni-channel transformation
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E-commerce impact: customer behavior & Retail Omni-channel transformation.
Data Collection
In this research, both the primary data and secondary data would be preferred. This implies that both qualitative and
quantitative data will be useful for this study. The primary data will be collected from the participants through the use of
open based questionnaires and direct observation. The participants for this study will be managers, employees and the
online customers from the Majid Al Futtaim (MAF) company Net promotor score (NPS) platform (Gummesson, 2000). The
participants will be accessed via emails and each and every participants will be voluntarily allowed to fill in and submit the
questionnaire within a given time frame and deadline (Creswell, 2013). In addition to the questionnaires, direct
observation will also be used in data collection since some of the research questions requires one get direct information
regarding the customer behaviour. The questionnaires will be structured with questions of interest in accordance with the
research objectives and questions. The information from the questionnaires will then be gathered to form the data (Davies
et al., 2014). On the other hand, the qualitative data will be derived from the existing reviews of the literatures from the
online surveys of the Majid Al Futtaim Company repository. Thus in this study, both the qualitative and quantitative
approaches will be presented.
Data Analysis
Analysis of the gathered data is one of the most crucial aspects of the research since the findings forms the basis of the
study. First, the data collected will be filtered and cleaned to remove any unwanted information and the existing outliers.
The data analysis will be then be subjected to both the qualitative and quantitative approaches. For the quantitative
approach, the Statistical Packages for Social Sciences (SPSS version 25) software will be used for the inferential and
descriptive statistics (Ledford and Gast, 2018). For the qualitative approach, thematic approach will be undertaken since it
helps us to drive understanding based on the various themes directly linked to the subject of research (Ackroyd and
Fleetword, 2010). The following quantitative analysis will be undertaken for this study.
i. Regression and Correlation Analysis
The regression and correlation analysis will be undertaken to determine the degree and the level of the relationship or the
association between and among the variables respectively (Crook, 2013). For our chosen research questions, the
relationship between the independent and the dependent will be done. For instance, the wish to determine how the

E-commerce impact: customer behavior & Retail Omni-channel transformation
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consumer behaviour challenges the traditional ways of retailing. In this case, we will determine the relationship between
behaviour as the dependent variable and traditional ways of retailing.
ii. Hypothesis testing
Hypothesis testing as well will enable us to test whether there exist any significant differences between the variables of
interest attached to our research questions. In this, the Analysis of Variance (ANOVA) will be helpful in determining the
level of significance.
Ethical consideration
Strict ethical standards would be maintained throughout the research. No particular symbol would be used throughout the
interview and data collection process and for the collection of the primary data; no participants would be forced or
persuaded to provide specific information (Gummesson, 2010). The proper authorization would be taken from the
respective authorities before the interviews in order to avoid any ethical breach. For carrying out the secondary research,
proper referencing would be used in order to prevent plagiarism of solution.

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References
Ackroyd, S. and Fleetwood, S. eds., 2010. Realist perspectives on management and organisations. Psychology Press.
Brynjolfsson, E., Hu, Y.J. and Rahman, M.S., 2013. Competing in the age of omnichannel retailing. MIT
Cook, G., 2014. Customer experience in the omni-channel world and the challenges and opportunities this presents.
Journal of Direct, Data and Digital Marketing Practice, 15(4), pp.262-266.
Creswell, J.W., Plano Clark, V.L., Gutmann, M.L. and Hanson, W.E., 2013. Advanced mixed methods research
designs. Handbook of mixed methods in social and behavioral research, 209, p.240.
Davies, M.B. and Hughes, N., 2014. Doing a successful research project: Using qualitative or quantitative methods.
Macmillan International Higher Education.
Easterby-Smith, M., R. Thorpe, & P. Jackson, (2012) Management Research, 4th edition, London: SAGE Publications
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research project. Sage.
Fulgoni, G.M., 2014. “Omni-Channel” Retail Insights and The Consumer's Path-to-Purchase: How Digital Has Transformed
the Way People Make Purchasing Decisions. Journal of Advertising Research, 54(4), pp.377-380.