E-commerce Market in Australia: Attributes Influencing Customers

This study aims to determine the attributes influencing customers towards their engagement in online shopping and the issues faced by customers on online shopping in the e-commerce market in Australia. The findings indicate that social platforms impose both good and bad influence on e-commerce businesses, and issues faced by customers include trust, data security, awareness, accessibility, perceived quality, and the role of government. Recommendations are made to address these issues for the development of the e-commerce industry.