E-Commerce & Marketing Assignment 2022

REPORT 1
E-Commerce & Marketing
Student details:
8/6/2019

REPORT 2
Contents
1.0 Introduction................................................................................................................................3
2.1 Question 1..................................................................................................................................3
2.1.1. Overview of the website (Alibaba)....................................................................................3
Alibaba.com.............................................................................................................................3
Taobao B2C.............................................................................................................................3
Tmall Multinational Brands.....................................................................................................4
11 Main Shopping Website.....................................................................................................4
2.2 Question 2..................................................................................................................................4
2.2.1. Attractive features of the website......................................................................................4
2.2.2. Areas of improvement.......................................................................................................4
2.3 Question 3..................................................................................................................................5
2.3.1 Use of Pop-up ads as marketing strategy............................................................................5
2.3.2. Other marketing strategies-................................................................................................5
Promotion strategy...................................................................................................................5
Information technology...........................................................................................................5
Probable strategic actions........................................................................................................6
3.0 Conclusion and self-reflection...................................................................................................6
References........................................................................................................................................7
Appendix 1.......................................................................................................................................7

REPORT 3
1.0 Introduction
In the present days, online shopping as well as the electronic consumerism, has become the daily
routine. The e-commerce is the international trend these days. The e-commerce websites render
the goods and service-related information to buy and sell. The e-commerce website is the
platform of conducting as well as performing the transactions related to business, along with
services by the electronic media. Alibaba is the fastest developing e-commerce marketplace in
the world. In the following parts, an overview of Alibaba, the main features of the website of
Alibaba, areas of improvement and marketing strategies to improve the company website.
2.1 Question 1
2.1.1. Overview of the website (Alibaba)
Alibaba is China's and by certain dealings, the largest e-commerce company in the world. The
main websites of this company are Tmall, Alibaba.com and Taobao. There are millions of users
of these sites. These three main sites of Alibaba host millions of businesses as well as merchants.
These online commerce websites provide the platform to connect different kinds of sellers as
well as purchasers and allow the Alibaba to perform like a middleman in the emerging e-
commerce industry of China. It manages more businesses in comparison to other online
commerce companies. It is a very famous destination to do online shopping all over the world. In
last year, the transactions were totalled 248 billion dollars on the sites of Alibaba. These
transactions were more than the transactions of Amazon.com as well as eBay collectively. After
increasing 25 billion dollars from the U.S. IPO, it became one of the most important tech
organizations in the world. Besides, Alibaba is one of the most precious public organizations of

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China, ranking amongst state-owned entities of certain companies. Following are the sites of
Alibaba-
Alibaba.com
Alibaba.com was started in Hangzhou in 1999. It was launched by the former English teacher
Jack Ma with the help of seventeen friends. This platform is a business-to-business platform for
trading. At the platform, the manufacturers can make connections with other manufacturers from
nations like India, USA, China, Pakistan, and Thailand. Additionally, the merchants may make
the list of products for free on this site. However, they also have the options to make the payment
for the scope of advantages like great disclosure on-site as well as limitless product's listings (Lv,
et. al. 2016).
Taobao B2C
Taobao is the biggest shopping site of Alibaba. At this site, around 7 million merchants sell the
whole things from tiger-striped leather jacket to origami decoration. This is almost free for the
users, however, the sellers may make the payment for advertisements for standing amongst the
all.
Tmall Multinational Brands
Tmall.com was launched in 2008. This site offers a wider range of branded items oriented to the
developing middle classes of China. While Taobao provides more to small sellers as well as
merchants. Tmall is made focus upon the bigger organizations, including multinational brands
like Apple as well as Nike (Li, et. al, 2016).

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11 Main Shopping Website
Alibaba launched the US shopping website in 2014. This shopping website is named as
11Main.com. 11. At this site, various merchants sell various types of products. This website
takes the charges from merchants at the percentage of sales as well as goes up in against of
Amazon, Etsy, eBay in the own territory.
2.2 Question 2
2.2.1. Attractive features of the website
The website of Alibaba has various unique and attractive features (Ter Chian Felix Tan and Pan,
2016). These are mentions as below-
1. Alibaba has multiple websites such as Taobao, Alibaba.com and Tmall (Rating 1)
2. The websites of Alibaba are involved with sixty per cent of packages supplied in China
(Rating 2)
3. It has a reliable credit model (Rating 7)
4. It attracts the sellers by eliminating the listing fees (Rating 5)
5. Everything is traceable at this site (Rating 8)
6. No fake goods cannot be traded at this website (Rating 3)
7. It provides live streaming shopping (Rating 9)
8. It also serves internal marketing (Rating 6)
9. The website of Alibaba permits to talk with the sellers freely (Rating 4)
10. It provides support services for the satisfaction of customers (Rating 10)

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2.2.2. Areas of improvement
1. Content marketing- Alibaba should create a separate media house for styling as well as
pushing out the personal content marketing ranges. It will help create good relationships
with consumers. It will attract potential consumers (Anwar, 2017).
1. Handling the billing and delivery complaints - the company has received about 154
complaints in the last three years. Due to this company's image is not so good. The
company should handle these issues of billing and delivery quickly and effectively to
avoid complaints and improve the image of the company (Kong, 2016).
1. A detailed description of products- in the absence of the full description of the products,
the buyer will not be able to purchase the products. There should be a detailed description
of the products on the website of Alibaba. The reason is that the detailed description
permits the suppliers to render more information related to the product, packing, option
of shipping, services, information related to the company, as well as FAQ.
1. Feedbacks of buyer- the feedbacks of the buyer can be very significant. For increasing
the sale, it is very essential for the company that it should consider the feedbacks posted
on the website by the buyers (Tan, et. al, 2015).
2.3 Question 3
2.3.1 Use of Pop-up ads as marketing strategy
As a marketing manager of Alibaba, I will use the Pop-up ads as the best marketing strategy. I
will use them smartly. I will ensure that the advertising should put the focus on the benefits of

REPORT 7
the products and services. In the Pop-up ads, the explanation should not be made for the selling
physically. In place of wasting the valuable ad space on the specifications of the products or
details of the products, I will talk about manners of purchasing that may positively influence the
customers. I will use bright colours for displaying the Pop-up ads. If I will do it right, the
creative, as well as beneficial advertisements, will attract them to research characteristics of the
products and services on their own. Besides, I will not use the entire page with Popup ads
because it will interrupt the user-experience. I will use CTA-triggered popup for success and
achieving aims. I will use call-to-action to convey the messages properly. I will display the Pop-
up ads to the right person at the right place.
2.3.2. Other marketing strategies-
Promotion strategy
For increasing the sale, the company promotes the services with the help of the promotion
strategies. These strategies include direct marketing, discount on the products at occasions or
festivals and public relationship. The company also puts focus on media advertising to attract
customers (Havinga, Hoving and Swagemakers, 2016).
Information technology
Alibaba renders the platform for the trading partners for better communication in real-time by the
trade manager tool of the company. The company focuses on developing a highly difficult
system for improving the online transactions for the buyers by the setting of ample security
actions. The information technology team of Alibaba is continuously working to improve the
security of the customers and for error-free transactions or dealings (Tan, 2015). This company

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has a new technique for anti-spam and anti-fraud to detect fake functions and sort unwanted
messages (Wu, Li and Kee Wei, 2016).
Probable strategic actions
The future strategic actions of the company include the supporting markets of China. The
company is required to maintain the local marketplace on a priority basis to get success at the
international level. The company is trying to make research and development growth to achieve
better internet infrastructure (Naidu, et. al, 2019).
3.0 Conclusion and self-reflection
As per the above analysis, it can be concluded that the digital native corporations like Alibaba
have certain advantages of being natural online as well as information-ready. For that reason, the
transformation to smart businesses is fairly natural. The company has proven the models work,
so it is a time for the organizations to know and implement the new logics related to logic. As a
marketing manager of the company, I will use the logic that can appear technically intimidating.
The commercialization of the AI techniques and cloud computing has created the larger scale
powers of computing and analytic abilities available to any person. In this way, I can say that
real-time applications related to machines learning are now feasible in today's environment. The
quick development of internet-of-things technique would further digitize the physical
surrounding. It will provide ever more information.

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References
Anwar, S.T. (2017) Alibaba: Entrepreneurial growth and global expansion in B2B/B2C markets.
Journal of International Entrepreneurship, 15(4), pp.366-389.
Havinga, M., Hoving, M. and Swagemakers, V. (2016) Alibaba: a case study on building an
international imperium on information and E-Commerce. In Multinational Management(pp. 13-
32). Springer, Cham.
Kong, J. (2016) July. Bridging the Gap Between the Stakeholders and the Users at Alibaba. com.
In International Conference on HCI in Business, Government, and Organizations (pp. 210-217).
Springer, Cham.
Li, N., Chen, R., Fang, T. and Yu, Y., Alibaba Group Holding Ltd (2016) Publish information on
the website. U.S. Patent 9,258,377.
Lv, K., Zhang, Z. and Su, J., Alibaba Group Holding Ltd (2016) Method and system for
calculating the value of website visitor. U.S. Patent 9,436,907
Naidu, G., Widhianingtyas, V.K., Alenzi, J.M. and Alfahad, A. (2019) Studying the E-commerce
based Business conglomerate (A Study Case: Alibaba. com). Journal of the community
development in Asia, 2(1).
Tan, B. (2015) Alibaba. com. Managing Organizational Complexities With Digital Enablement
In China: A Casebook, 13, p.1.

REPORT 10
Tan, B., Pan, S.L., Lu, X. and Huang, L. (2015) The role of IS capabilities in the development of
multi-sided platforms: the digital ecosystem strategy of Alibaba. com. Journal of the Association
for Information Systems, 16(4), p.2.
Ter Chian Felix Tan, Tan, B. and Pan, S.L. (2016) Developing a Leading Digital Multi-sided
Platform: Examining IT Affordances and Competitive Actions in Alibaba. com. CAIS, 38, p.36.
Wu, J.H., Li, Q. and Kee Wei, K. (2016) Alibaba's IT platform and electronic commerce synergy
in driving "Singles' Day". Journal of Organizational Computing and Electronic Commerce,
26(3), pp.193-202.

REPORT 11
Appendix 1

REPORT 12
https://offer.alibaba.com/cps/88vpm0so?tp1=5bc719a4dd467