Alibaba: Dominating the Chinese E-commerce Market

Digital Marketing

History of Alibaba
• In 1999, Alibaba Group was established and today has changed the landscape
of retail and wholesale online market as well as corporates in digital media,
cloud computing and event (Tan et al, 2015).
• At that time, the company launches a China marketplace for domestic
wholesale trade.
• Last year, the company revenue was gr own by 58% for the financial year
2018.

Alibaba Functioning Process in
Digital Marketing
• Alibaba functioning process in digital marketing includes its income and
pricing strategy and promotional tactics.
• For instance, the company offers free memberships from the starting to
attracts user its way to e-trade marketplace. However, it starts charging fees
where there are higher number of clients registered.
• The company also developed as the online payment-processing front runner
in China as it has cleared around 80 million of transactions per day. (Ter , Tan
& Pan, 2016).
• In extent with digital marketing, the company also adopts value added
services, freebies, rebates for specific products at the time of exceptional

Alibaba E-Commerce site
functioning
• Alibaba website i.e. Alibaba.com of large selection of goods available on their
e-commerce site. Taobao is one of the biggest shopping website under the
Alibaba Group that has grown to ranked ninth most popular site over the
globe by Alexa.com.
• Alibaba e-commerce site does not take any fees for transaction and
merchants can also join the website at no cost. The company website has a
distinct rating system benefits buyers to select from larger number of
merchants that states how many trades each seller has positively finished.
• The company site also allows merchants to have the choice to purchase
promotional and other services to make themselves show on distinct position
on the site.