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SWOT/Porter's Analysis of De Montfort University

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Added on  2019-11-25

SWOT/Porter's Analysis of De Montfort University

   Added on 2019-11-25

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Running head: E COMMERCE SYSTEME commerce systemName of StudentName of UniversityAuthor Note
SWOT/Porter's Analysis of De Montfort University_1
1E COMMERCE SYSTEMTable of contentsIntroduction................................................................................................................................2Part-A.........................................................................................................................................2Part-B.........................................................................................................................................4Part-C.........................................................................................................................................9Conclusion................................................................................................................................10Reference..................................................................................................................................11
SWOT/Porter's Analysis of De Montfort University_2
2E COMMERCE SYSTEMIntroductionThe purpose of the assignment is to shed light on the opportunities that De MontfortUniversity (DMU) have in the field of providing education to the people. The assignmentconducts a SWOT analysis of the University in order to understand the possible prospect ofincreasing the number of courses. The assignment also conducts an analysis of thecompetitors and changes required in the University by conducting Porter's Five Forceanalysis. The ways by which DMU can reach its target audience and address issues related totrust and culture is also analysed in the assignment. Part-ADe Montfort University (DMU) is one of the reputed educational institutions in theUK. The University is situated in Leicester and is known to provide numerous courses tostudents across the world. The University was established in 1870 under the name ofLeicester School of Art and gained University status in 1992. The University encouragesstudents from different cultural backgrounds in order to promote the institution and guaranteea successful future for the students. It aims to increase the number of courses in order to builda greater reputation in the country and the world (Dmu.ac.uk 2017). In the light of thisstatement, a SWOT analysis is conducted in order to understand the strengths and weaknessof the University. The opportunity that can arise after undertaking the venture is alsoanalysed along with providing recommendations to mitigate the threats.StrengthsReputation in the UK marketOrganised facultiesSecond highest number of nationalWeaknessLess number of courses offeredDiscrimination in terms of cultureLack of technology to conduct
SWOT/Porter's Analysis of De Montfort University_3
3E COMMERCE SYSTEMteaching fellowsdistance coursesOpportunitiesIncrease of global reputationEstablish branches across the worldBecome highest ranked University inthe regionThreatsCompetitionfromreputedUniversitiesNewly established in the sectorLack of experienced and technicalpersonnelTable: SWOT analysis(Source: Created by author)According to Bull et al. (2016), SWOT analysis is done in order to evaluate theinternal resources and capabilities that an organisation possesses. The threat that exists fromthe outside environment is also analysed in the technique. Based on the SWOT analysis ofDMU, it can be seen that the strength of the institution lies in the fact that it is highly reputedin the country and in the region of its operation. This fact can help the University to eliminateany threats in the industry. The increased number of national teaching fellows can help if thenumbers of courses are increased. Thus, in this regard, the global reputation in the world canincrease and it can establish branches all over the world. In the current scenario, theUniversity is ranked second only to the University of Leicester. One of the biggestweaknesses of DMU is the fact that it is known to have a bad reputation in discriminatingstudents as per culture. This can be recommended by maintaining a strict anti-racism policy.The harmonious existence between the people from all over the world can help in eliminatingthe cultural differences. The lack of technology and the lack of expertise can be improved bythe increasing the number of courses that are offered in the University. The fact that it is anewly established company contributes to the lack of support staff in the establishment.Initially, it can be done by conducting the courses on campus. With the success of thebusiness, the technology and expertise of the University can increase. Despite the fact that
SWOT/Porter's Analysis of De Montfort University_4

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