E-Commerce Management at DMU

Running head: E-COMMERCE MANAGEMENT AT DMU
E-Commerce Management at DMU
Name of the student:
Name of the university:
Author Note:

1E-COMMERCE MANAGEMENT AT DMU
Executive Summary
This assignment deals with a case study of De Montfort University in which they want to
clearly lay their foot in the distance learning courses. The University is very clear to start the
distance learning modules for the intakes of more number of international students. The
University will help the overseas students by implementing quality syllabus in this modules
as well as providing global certification for the successful completion of this module by any
student. This document provides a critical analysis of their business implementations as well
as the strategies to deal with the competencies in the market are also provided in this report.

2E-COMMERCE MANAGEMENT AT DMU
Table of Contents
1. Introduction............................................................................................................................3
2. SWOT Analysis.....................................................................................................................3
3. External Situation Analysis....................................................................................................6
4. Suggestions for DMU............................................................................................................8
5. Conclusions............................................................................................................................9
References................................................................................................................................10

3E-COMMERCE MANAGEMENT AT DMU
1. Introduction
The main scope of this assignment is to deal with the business process analysis of De
Montfort University. In this report the SWOT analysis as well as an external situation
analysis are undertaken for the university to deal with the current business analytical model
of the University. The competencies and the available resources are well explained in this
module. This analysis focuses on the development and to enhance the number of recruits via
distance learning. The University wants to recruit more number of students in the distant
learning mode to encourage more student’s intake as well as to increase the revenue which
will lead the position of the University to a global standard in the marketplace.
2. SWOT Analysis
The SWOT analysis is said to be the study that is undertaken by a business
professional or analyst of an organization to identify the organization’s strengths, weakness,
and opportunities of business as well as threats (Bull et al., 2016). The detailed SWOT
analysis provided below is done on the basis of internal strengths and weaknesses of the
organization as well as with the external opportunities and threats.
The diagrammatic representation of the SWOT analysis of the De Montfort
University is provided below: