SWOT Analysis of De Montfort University

Added on - 20 Nov 2019

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E-Commerce Management1E-Commerce System: DM University
E-Commerce Management2Table of ContentsPart 1................................................................................................................................................3Background of De Montfort University.......................................................................................3SWOT Analysis of De Montfort University in Context of Offering E-Learning Courses..............3Summary of Findings...................................................................................................................8Part 2:.............................................................................................................................................10Part 3:.............................................................................................................................................14References:....................................................................................................................................16
E-Commerce Management3Part 1Background of De Montfort UniversityDe Montfort University is one of the leading University that offers wide range of courses forgraduate and undergraduate students and it is a public University located in Leicester, England.Higher education review states that DMU is also come under the list of top 25 Universities ofUK with world class teaching excellence (Dmu, 2017). DMU aimed to conferring the valuableknowledge to the overseas students through e-learning education process which has opened upnew era for educational institutes to attract more number of students through diverse approach oflearning to strengthen the ability of students in order to build more employable students from thisuniversity so that it can achieve the strategic aims between 2015-2020. SWOT analysis isproposed in order to proceed with in-depth analysis of University in relation to attracting thestudents for E-learning course that University is going to offer to the national as well asinternational students.SWOT Analysis of De Montfort University in Context of Offering E-Learning CoursesDMU has set strategic vision and aims to impeding the next five year plan to develop theinstitution in potent organization and tapping the career growth of the student.DMU University is offering several undergraduate and postgraduate courses to the domestic andoverseas students which come from the China, Malaysia and India. With this it also delivers thecombating value to students in order to being more competitive (Dmu, 2017). DMU is a hightechnology enabled institution which confers the award winning studies involving theprofessional values to the respective students and staffs. With this, this university is more
E-Commerce Management4focused on career development which confers the competitive advantage to the University toattract huge number of students from the cross border territory including the professional coursesbased on industry practices. University is getting enhanced campus so that it has capitalized £136million to developing the campus areas.Ranking of DMU is improving gradually from last five years and aimed to detain the good scorefrom the last year performance.(Source: Timeshighereducation, (2017)Strong Students BaseDe Montfort University has strong students base from the national and international territoryaround 20,000.It is also depicted that the 25% students are from international background which possess ¼overseas students (Cojocariu, et. al, 2014).
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