e-Customer Relationship Management with Special Reference to Commonwealth Bank of Australia

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Added on 2022/11/13

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This report analyzes the impact of e-CRM on Commonwealth Bank of Australia. It discusses the e-technology opportunities faced by the bank, e-CRM initiative implemented by the bank, ethical issues and e-CRM implementation, and the success of implemented e-CRM initiative.

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e-Customer Relationship Management with Special Reference to Commonwealth Bank of Australia

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