Integrated Professional Skills in the Digital Age

Integrated Professional Skills
in the Digital Age

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW................................................................................................................3
Negative and Positive Impacts of Social Media on the Internet..................................................3
Measures and Challenges of Privacy and Security in Social Media...........................................5
Features Applications and Suitability of Facebook and Twitter for Business.............................6
DISCUSSION..................................................................................................................................9
CONCLUSIONS...........................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Social media is a website/service where people talk to connect with each other people. It
is used by people to get know each other and create a new friend and office work as well. Social
media is available on smart phones, computers, laptops and it is used to share information with
other people. Social media is a web based technology to facilitate social interaction between a
large groups of people through different types of network. Some of the most popular social
media website with includes Facebook, Twitter, WhatsApp, etc. This report discusses purposes
of positive and negative aspect of social media on internet. It will also analyse challenges and
measures of security and privacy related to usage of social media. This also includes comparison
of features, application of Facebook and Twitter and whether social media sites can be used as a
communication tool or not with justification.
LITERATURE REVIEW
Negative and Positive Impacts of Social Media on the Internet
As per the views of Kaplan and Haenlien, (2010) social media is responsible for
increasing the grasp of digital culture in modern society. Being started as a simple webpage
based application enabling its users sharing of text message across nations, social media has now
become a vital element of modern digital age. In Modern times, social media has bought major
advancement in the way the process of communication is undertaken between organizations,
individuals and social communities. These particular advancements have impacted the internet
largely both positive and negative in nature. Arguably being officially started in the early 2000's
about one in every three people in the world use social media today (50 Surprising social media
statistics in 2020, 2020). Nevertheless, social-media is considered as a suitable means of
communication by governments and businesses worldwide increasing the overall usage of
internet in the governance and business sectors. This has started a startling conversation in
between various nations of the world to provide free internet connectivity to the public.
Widespread use of social media has also ignited a need of new policies to me made in different
nations around the world related to internet usage, which in turn provided a new image of
importance and necessity to the internet.
As illustrated by Fardouly and Vartanian (2016) internet has widely penetrated the
personal life of public around the world, influencing their thought process and establishing
control over the decisions made by them. The increased reach of social media amongst the

working class, have led to the emergence of many new profitable fields of employment
altogether in the past decade. The use of marketing in social media has led to the emergence of a
new field of social media marketing. This has gradually increased the demand of various
professionals having developed new skills to function all based on efficient usage of internet.
With businesses investing a lot of capital in social media campaigns, the use of internet in field
of marketing is being largely promoted. A recent addition to the domain of social media
marketing is influential marketing, wherein the network if celebrities in social-media is also used
to market different goods by businesses, increasing the usage of internet as an effective market
tool. Social media has also increased the value of internet in almost all the sectors of public life.
Newly emerging features of social media sites have also led to an advancement in the field of
broadcast media. Allowing people to crowd fund any movement or programme they may have
interest in, providing internet a better acceptance as an online community. In the field of e-
commerce, social media has also emerged as a necessary tool increase the crowd capture leading
to an overall increase in the sales of different goods and commodities. Also, the latest developed
field of data mining, allowing user data for target marketing is also the result of growing social-
media market.
In the view of Huang and et.al, (2017) the shear reach of social media amongst its users,
have also led to an overall increase in online threats being posed to them. Acting as an ocean of
fraudulent and dangerous traps aiming to harm its users, social media sites have also tainted the
image of the internet itself. Providing easy access to anyone, there is an increase in spread of
false information being promoted on these sites. That has previously resulted in wide shut-downs
of internet services by the authorities on various occasions. Further, promoting the authorities to
impose a possible stay on internet freedom altogether. With no possible check on content shared,
there has always been a possibility of user data leak and planned attacks on private user accounts
leading to an unsafe and dangerous portrayal of the internet usage. Social media users have also
accused internet services of political polarization and negative influencing of public. Hence, it
can be correctly stated that though social media sites have played a positive role in the growth if
internet services worldwide, the negative aspects of its usage on the internet itself cannot be
denied.