Social Media Marketing for Tesla Roadster

E-MARKETING

Contents
Introduction......................................................................................................................................3
TASK...............................................................................................................................................3
A).................................................................................................................................................3
b)..................................................................................................................................................4
Conclusion.......................................................................................................................................6
Recommendation.............................................................................................................................6
References........................................................................................................................................7

Introduction
Marketing is essential part of business, that supports firms in expanding firm and
attracting more consumers towards the brand. Technological advancement has helped the entities
in market their products and services through electronic medium. Facebook, Twitter etc. are
various marketing tools that are recently used by many big organizations. Present study is based
on Tesla which is the global car manufacture. It is and American firm that is popular for its solar
panel manufacturing, electrical vehicles, energy cars etc. Report will discuss best social media
platform and tools to market Tesla Roadster. Furthermore, it will explain marketing theories and
its benefit for the business unit.
TASK
A)
Tesla is the global automobile firm which is conducting its operations across the world. It
provides variety of car products to consumers as per their requirements (Strauss and Frost, 2016).
Tesla Roadster is the new model of the firm which is the electronic battery powered sports car.
But electrical cars are now sell by any other automobile firms such as Toyota etc. In such
condition it becomes very difficult for the Tesla that to market its products and enhance sales of
the products. In order to market its products Tesla is targeting to young people those who have
adequate income sources and are aged between 25-40. These people have more interest in sports
cars. There are various marketing tools and platform that can be used by Tesla in order to market
its Tesla Roadster car. In the modern era young people take support of internet and social media
frequently (Baker and Saren, 2016). They get to know about new products and its features
through these platforms. Thus, company can use social media marketing sites. Facebook,