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E-marketing of Tesla company : Report

   

Added on  2020-06-06

6 Pages1641 Words42 Views
E- MARKETING

Table of ContentsINTRODUCTION...........................................................................................................................1A). Various social media platforms and their impact on marketing of Tesla Products..........1B). Marketing theories and evaluation of social media platforms..........................................2CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4

INTRODUCTIONThe E-marketing or web and internet based marketing is emerging at a very fast speed. Intoday's technological prone environment. The online and digital marketing has simplified theprocess of production and marketing of services an easy task.Tesla, Inc founded in the year 2003 is a car manufacturing concern located in California.The company has designed to launch a new product Tesla Roadster in 2020 which is an electricbattery powered sports car focussing on savings energy. A). Various social media platforms and their impact on marketing of Tesla Products.The term marketing refers to positioning of a product or service of a company in themarket in such a way so as to enhance profitability (Fine, Marshall, and Tung, 2017). Marketinghas evolved with time and now organizations uses various digital and web based platforms formarketing their products and valuable services. The impact of E-marketing through varioussocial media platforms and other web based technologies has provided an edge to companies tobrand their products and services using wireless media. The marketing using social platforms hasbeen the recent trend adopted by multinational firms and technical prone industries which hasimpacted their overall sales margins (Wan and Ren, 2017).Tesla has been making efforts to promote its new product via Facebook. They havecreated a page through which all information regarding product is available to customers. Also,people can know about its different offers and schemes that is given by Tesla. Facebook is socialnetworking site that is highly been used by youngsters and adult people all over the world. SoTesla have promoted its product effectively. They are able to attract large number of peoplethrough Facebook. People are getting updated and the latest information about Tesla products. The manager at Tesla is responsible for incorporating various social media platformssuch as Facebook, Twitter, LinkedIn, WhatsApp, Snapchat, Instagram and web blogging sitesetc. (Myers, Kudsi and Ghaferi, 2018). The impact of social media marketing has emergedsignificantly which has provided various data analytical tools to companies like Tesla to evaluateadvertisement process, success and progress. It also emphasizes on management of firm'sculture, establishment of governance, marketing campaign strategy and setting the scope ofsocial media (Morris and et.al., 2017). The manager at Tesla is engaged in using social media platforms for marketing of its newproduct which is surely to be launched in 2020 focussing on segmenting and positioning it in1

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