Analysis of marketing strategies and marketing mix for Airbnb: New Zealand and Australian market

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Added on 2022/12/26

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This document provides an analysis of the marketing strategies and marketing mix used by Airbnb in the New Zealand and Australian market. It discusses their e-marketing strategy, social media usage, collaboration with partners, and the marketing mix elements of product, price, place, and promotion. The document also evaluates the effectiveness of Airbnb's marketing strategy and provides recommendations for improvement.

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Analysis of marketing strategies and marketing mix for Airbnb: New Zealand and Australian market

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